Zeta Interactive Awarded Tech Awards Circle Honorable Mention

Leading digital marketing agency's "Zeta Mail 5.0" among Top Technology Services of 2009

New York, November 10, 2009 – Zeta Interactive, a leading full-service digital marketing agency, today announced that it has been awarded honorable mention by the Tech Awards Circle in recognition of the company's Zeta Mail 5.0 technology. Tech Awards Circle recognizes the best products, services, vendors and individuals in various industries and winners on this year's list were selected by an independent circle of publication reviewers and journalists. Each Tech Awards Circle winner represents a broad range of achievements, from hardware to software to services in consumer/SOHO, SMB, midrange, and enterprise markets.

"We're facing a dramatic shift in the way modern companies communicate and this recognition from the Tech Awards Circle is evidence that people are responding to a need for innovation in the industry," said Al DiGuido, CEO of Zeta Interactive. "Zeta Mail 5.0 enables marketers to communicate and directly engage with their customers while optimizing return-on-investment, something that is vital in this economy. Industry awards like these are validation that technologies like Zeta Mail 5.0 are necessary as companies learn how to communicate in this new digital age we’re doing business in."

Zeta Mail 5.0 is a revolutionary new email marketing platform that dramatically improves the way marketers are able to communicate via email with their target audiences. Able to deploy more than 10 million emails an hour, Zeta Mail 5.0 combines a remarkably powerful infrastructure with an intuitive, easy-to-use interface providing marketers the ability to interact with high volumes of customers and prospective customers in a completely personalized and targeted fashion.

Among the highlights of Zeta Mail 5.0 are:

* A graphical, intuitive user interface designed to simplify and streamline the email marketing process
* A conversation mapping capability that enables a marketer to plot and manage a full customer contact strategy, easily craft triggered lifecycle campaigns, and view reports on each campaign as well as overall -engagement
* Streamlined dynamic content management, that greatly simplifies campaign assembly
* Comprehensive, customizable reporting that provides broader, deeper and more actionable metrics and enables marketers to separate the meaningful from the mundane.

Combined with other features such as drag-and-drop functionality throughout, advanced list management and segmentation capabilities, extensive translation features, and highly flexible integration capabilities, Zeta Mail 5.0 represents a break-through in email communications.

More information about Tech Awards Circle, including the full list of winners, is available online at www.techawardscircle.com

Source: Zeta Interactive