WorldNow Expands Content Delivery Options by Partnering with Alerts.com

NEW YORK - October 12, 2009 - WorldNow, the leading online technology, content and revenue-solutions company for local media, has announced that it has partnered with Alerts.com to enhance its platform offering for their local media clients.

The partnership with Alerts.com will enable WorldNow customers to push targeted content via email and text message and in turn, allow those users to control what kind of news and information they want and where they want to receive it. The offering comes with unlimited text messages potentially saving WorldNow clients costly text messaging fees. In addition, the offering is complemented by a self service two-way interactive text message platform.

"Local media is showing increase urgency to develop their digital strategy," said Pascal Stolz, CEO and Founder of Alerts.com. "Partnering with the leading provider serving local media will help accelerate their participation in the changing ways to engage with consumers and monetize the process along the way. Alerts.com is the only platform allowing local media to engage in a one-to-one relationship with consumers to extend and push the exact content consumers requested, when and where they requested to receive it: email, text message, interactive, voice, social."

"Alerts.com provides unusual flexibility and customization in how you can interact with your audience," said Pat LaPlatney, Vice President of Digital Media, Raycom Media.

By 2013 local email advertising projections are forecasted to reach $2 billion (Borrell Associates) and mobile local advertising is forecasted to reach $3.1 billion (Kelsey Group). This new offering will help WorldNow clients earn a piece of both pies by allowing advertisers to sponsor alerts or benefit from the push delivery to drive targeted advertisements to a 100% opt-in user group.

"Our objective is to enhance our product offerings with services that enable our clients to generate additional revenue," said Craig Smith, EVP Sales and Distribution of WorldNow. "Alerts.com is a best of breed partner which will help our local media clients target their core customers with news and information that aligns specifically with their interests."

Source: WorldNow