Webtrends Partners with Search Marketing Agency Acronym Media

New Orleans, LA., – February 1, 2010 – Webtrends, an enterprise customer intelligence company, today announced a new partnership with Acronym Media, an Advertising Age "Top 10 Search Engine Marketing Agency" and a leader in Keyword-Driven Marketing™. The new deal introduces two new solutions designed to help marketers integrate online marketing and analytics through data intelligence and actionable insights.

The first – dubbed EKOS™ (Enterprise Keyword Optimization System™) – is a scalable dashboard reporting platform developed by Acronym that simplifies and streamlines the wealth of data produced by online marketing efforts. Fully compatible with Ad Director and Webtrends Analytics 9, EKOS is the only system that provides actionable search and online marketing insights by integrating comprehensive web analytics data – including conversion funnels, bounce rates and visitor profiles – with each client’s organizational structure and business goals.

"We’re tremendously excited to partner together with Webtrends to deliver new levels of data-driven innovation and insight; we share a common goal for reaching customers through decisive actions made possible by deeper understanding,” said Anton E. Konikoff, Founder & CEO of Acronym Media. “The need for measurable results and revenue-generating strategies has never been as great as it is now, and a tool like EKOS, combined with powerful Webtrends analytics, is uniquely positioned to deliver the customer and campaign intelligence required for world-class marketing."

Acronym and Webtrends will also be teaming up to deliver comprehensive competitive intelligence solutions for search marketing, including Deep Dive Competitor Analysis and Competitive Intelligence Monitoring. The partnership will offer clients an unprecedented level of depth and insight into competitor initiatives, conversion funnels and tactics, enabling smarter business decisions and highly targeted optimization strategies.

"We are proud to welcome Acronym Media into the Webtrends Open Exchange Family,” said James McDermott, vice president partnerships, Webtrends. “The need for marketers to easily optimize their content from a single platform while integrating with partners like Acronym Media will be a significant priority in the near future. Acronym Media understands the importance of bringing this philosophy together through search marketing and web measurement."

Acronym to Speak at Webtrends Engage 2010
The two companies also announced that two of Acronym’s executives will be speaking at Webtrends Engage 2010, to be held February 1-4 at The Roosevelt Hotel in New Orleans. Konikoff will speak as part of a panel of industry leaders during a Sprint session from 11:00 a.m. to 12:30 p.m. on Tuesday, February 2. During the session, he’ll introduce and discuss the importance of Keyword-Driven Marketing™, a methodology and framework founded on the belief that keywords are proxies for customers – and thus a roadmap for discerning customer intent and creating compelling marketing programs.

Director of User Experience Optimization, Tami Dalley, will then take the stage during "Hidden Gems and Top 10 Reports of Webtrends Analytics," to be held Tuesday, February 2 at 4:30 p.m. The session will be repeated on Thursday, February 4 at 9:00 a.m.

Source: Webtrends Inc.