Webtrends Mobile Analytics Offers Mobile Marketing Tool Kit

Webtrends Ability to Measure Mobile Site Data and Mobile Applications Makes Webtrends Mobile Analytics Best in Class

New Orleans, LA., – February 3, 2010 – Webtrends, an enterprise customer intelligence company, today announced the release of Webtrends Mobile Analytics.

Webtrends Mobile Analytics allows anyone working with mobile content and marketing programs the ability to measure and quantify how customers are engaging with both mobile web sites and mobile applications.

"We are proud to introduce our industry’s most powerful and flexible mobile analytics offering, built on the Webtrends Analytics 9 platform," said Alex Yoder, CEO, Webtrends. "Webtrends Mobile Analytics provides our customers meaningful insight into the adoption and effectiveness of their mobile assets. Business on the web is synonymous with business on a mobile device and Webtrends will help you measure and optimize your mobile assets and applications alongside the rest of your customer intelligence data."

In a July, 2009 report from Forrester Research, titled U.S. Interactive Marketing Forecast, 2009 to 2014, "Over the next five years, mobile marketing investments are slated to more than triple in the United States alone."

The Webtrends Mobile Analytics Advantage:
Webtrends Mobile Analytics provides reporting and analysis tailored to your business objectives while taking into account the unique challenges of the mobile medium. With Webtrends Mobile Analytics marketers, designers and executives alike can:

* Create and track any number of metrics specific to their business. Customers can better understand the performance and adoption of mobile web sites and applications
* Understand, measure and therefore influence all drivers of traffic to mobile sites, including paid advertising, other web properties and social media tools and networks
* Enhance customer experience based on precise monitoring of mobile navigation patterns
* Prioritize site design decisions based on detailed insight about the mobile devices customers use
* Understand how mobile investments contribute to broader marketing programs by integrating mobile, standard web and other online data

Measure the mobile activity that matters
Mobile web sites create a few different challenging business scenarios for marketing teams. Many mobile web sites are designed, deployed and hosted by third party vendors, which often don’t plan for or de-prioritize analytics. Also, marketing efforts in the mobile arena tend to be disjointed as marketing data is disconnected across various sites and applications. Webtrends Mobile Analytics addresses these issues by:

* Allowing anyone creating mobile web initiatives to generate standard user reporting across mobile sites and applications
* Allowing for flexible visitor identification
* Providing unlimited reporting potential
* Delivering enterprise scale analytics set against mobile data measurement principles
* Providing standards-based APIs and data integration with no additional data collection fees
* Accelerating time to value with an expert services team to help get you started and provide ongoing direction.

Source: Webtrends Inc.