Webtrekk Leverages Digital Element Geolocation

Data Accuracy Leads European Web Analytics Provider to Select Leading IP Intelligence and Geolocation Technology

ATLANTA – (March 23, 2010) – Digital Element, a provider of IP Intelligence technology, today announced Webtrekk GmbH, a a provider of premium web-analysis technology, is leveraging the company’s geolocation technology to provide its customers with comprehensive geographical information about user traffic on their websites

Using Digital Element’s technology, Berlin-based Webtrekk can now provide clients, such as T-Online Shop, Allianz, Unilever, Siemens, Esprit, Tommy Hilfiger and Beck’s, with geo-segmented information about online visitors. Using this information will enable these leading brands to deliver more relevant information and improved campaign engagement, based on a better understanding of buying patterns and website visitors’ usage patterns.

“Providing accurate information about the traffic on our customers’ websites is vital to our business,” said Christian Sauer, CEO, Webtrekk. “Not only does Digital Element’s technology meet our accuracy requirements, but it also is an excellent fit with our overall solution. Our customers can now perform geographic-based segmentation of their customers in combination with other web analytics activities on the website.”

“Of the estimated 418 million Internet users in Europe, approximately 54 million live in Germany. As a result, there is an impressive online presence of businesses and a huge number of websites. We are seeing strong interest from firms such as Webtrekk that are looking to understand geolocation and other IP address-based information about users online to improve the delivery of information and create a more relevant and engaging experience for site visitors,” said Frank Bobo, Vice President, Digital Element.

Independently verified to be more than 99.99 percent accurate at a country level and 95 percent accurate at a city level worldwide, Digital Element’s IP Intelligence and geotargeting technology provides information such as geographic location (country, region, state, city and postcode), connection type, Internet Service Provider (ISP), proxy information, and more.

Source: Digital Element