Coremetrics, Inc

Coremetrics, an IBM product billed as " The Marketing Optimization Leader", provides an ASP-based comprehensive eMarketing platform and online analytics program delivering critical information on visitors web browsing habits and online purchasing behavior.

More information about them, from the website:

Through its Coremetrics products, IBM helps companies measure and improve the effectiveness of online marketing programs, directly improving their bottom line. With these solutions, businesses get the insight and tools they need to target their customers with compelling content or products and significantly improve and measure their results.

Features of Coremetrics Analytics:
* Integrated marketing optimization applications
* Merchandising
* Content analysis
* Scenario analysis
* Search engine bid management
* Email targeting
* Online ad impression attribution
* Cross sell recommendations
* Social media ROI
* Profile mining
* Onsite search
* Multichannel website analytics
* Multisite analytics

Visit IBM Coremetrics