VML, DMC Worldwide Partner on Social Ereading And Commerce

Las Vegas (January 8, 2010) – COPIA, the world’s first social eReading experience to come to market, was unveiled by DMC Worldwide at the Consumer Electronics Show (CES) in Las Vegas.

COPIA provides an open platform for delivering eBooks and entertainment content, empowering collaborative social experiences and shared discoveries. COPIA introduces the next-generation eBook marketplace—with social functionality built in, enabling conversations with your friends and fellow enthusiasts.

VML, WPP’s largest pure-play digital agency, was recently named COPIA’s Agency of Record for DMC Worldwide—leading the development of the digital experience around TheCOPIA.com website and the product interface experience.

“DMC Worldwide was looking for an organization with the digital vision, strategic acumen, technical expertise and proven consumer marketing experience to develop our vision of providing the most dynamic social experience around content,” said Ben Lowinger, EVP of DMC Worldwide. “VML has demonstrated these qualities in delivering the COPIA vision of combining social networking, collaboration, content and commerce,” he said.

DMC Worldwide, a leading enterprise and consumer technology company, unveiled COPIA today at International CES, the world’s largest consumer technology tradeshow. COPIA’s open platform reinvents the way consumers experience content—combining information, social networking and ecommerce with an array of wireless eReaders to deliver an experience around shared discovery.

The COPIA platform is a hybrid solution for consumers of all ages to experience a completely new way to discover, enjoy, share and purchase books, newspapers, magazines and a wide variety of digital content. COPIA is also a software application engine for OEM brands looking to deliver content across their digital devices including eReaders, notebooks, netbooks, tablets and smartphones.

“The level of excitement at VML to partner on such a significant consumer-enablement tool is off the charts. Leading COPIA from inception to development, and now to launch and beyond, is a unique opportunity,” said Jon Cook, President of VML. “In the growing eReader market, COPIA enables readers to share and collaborate on an unprecedented level.”

Source: VML