VINDICO Group Partners with DoubleVerify on Online Video Advertising Accountability

March 15th, 2010 -- VINDICO Group, an ad platform providing advertisers with video ad serving, tracking and analytics, today announced its partnership with DoubleVerify, a provider of online advertising verification. This partnership will enable VINDICO Group to offer their customers the opportunity to choose in-stream video verification using DoubleVerify’s technology.

“Advertisers using VINDICO™ and opting in to use DoubleVerify can be 100 percent sure that their online videos are running as promised,” said Matt Timothy, President of VINDICO Group.

“Online video has a reputation of being the ‘Wild West’ of advertising, but VINDICO Group is changing the game. Our service ensures that video content is safe and standardized. We can now assure our agency clients that all of their video ads run ‘above the fold’ on quality websites – and are executed to the highest standard.”

VINDICO Group is pioneering industry standardization, which is the No. 1 concern of major advertisers. VINDICO is also the first ad platform to track and measure all online video executions and formats. With DoubleVerify’s technology, VINDICO will now be able to give real-time reports to advertisers using its service, validating VINDICO Group as the leading online platform in quality video advertising.

“We are excited to work with VINDICO Group to offer the industry’s first in-stream video verification solution. This ground-breaking partnership will provide a simple way for VINDICO customers to opt into in-stream ad verification for online video campaigns,” said Oren Netzer, CEO of DoubleVerify.

“This partnership is making the web safe for our brands and for the industry,” explained Julian Zilberbrand, Vice President, Group Director, of Technology and Ad Operations, MediaVest USA. “Major advertisers are not willing to accept uncertain or poor results for their online ad spend. VINDICO Group and DoubleVerify are leveling the playing field by setting the standard of measurement that will allow the industry to grow exponentially over the next several years.”

Designed with the buy-side in mind, VINDICO Group services leading agencies and holding companies like Starcom MediaVest Group, Universal McCann, Barkley and Moxie among others. VINDICO Group was instrumental in the recent VivaKi/Starcom Pool research, measuring consumer reaction to more than 30 web-video ad formats. Additionally, VINDICO Group recently announced that it is officially a separate division of its parent company, BBE. BBE is the digital media authority helping advertisers, content producers and content distributors navigate the constantly shifting terrain in the online video space.

Source: VINDICO Group