Vignette Corporation Enables Online Business Model Transition for Communications, Media and Entertainment Companies

Vignette Media 7.1 Offers a Complete Web Experience Management Solution to Manage, Promote and Sell Digital Assets and Capture Advertising Revenue

Austin, TX, June 9, 2009 -- Vignette Corporation (NASDAQ: VIGN), the company that the world's leading brands rely on for innovative and dynamic Web experiences, today announced the upcoming availability of Vignette Media 7.1. The integrated digital media platform, tailored for communications, media and entertainment (CME) companies, allows organizations to manage, publish and monetize digital content.

Broadcasters, newspapers, magazines, game publishers, wireless operators and other CME organizations are seeking ways to grow online channels and video usage to capture advertising revenue or direct revenue for their digital assets.

The Vignette Media platform allows CME companies to deploy engaging sites driven by advertising revenue, video-on-demand experiences, download-to-own or rental commercial models. This is accomplished by a single unified platform for the management, presentation and merchandizing of these assets.

"Communications, media and entertainment companies are facing tremendous market and technological change. As a result, they are forced to innovate. This innovation is transforming the Web as we know it and creating new business models and measures of success. Vignette Media was developed to help CME organizations successfully navigate through this transformation," said Dave Dutch, senior vice president of products and marketing, Vignette.

Solution Description

Vignette Media 7.1's innovative and enterprise-class technology empowers CME professionals to upload, publish and manage rich media, video, editorial and marketing content across multiple Web properties. Based on best practices culled from many years of working with the world's premier media organizations, Vignette Media 7.1 provides an CME-specific solution that delivers engaging Web experiences and the ability to monetize digital content.

Business Benefits

Although a variety of techniques to drive revenue from digital content already exist - such as subscriptions, pay to own, advertising and syndication - CME companies continue to experiment with new business models to increase revenue. Vignette Media's merchandizing and product catalog functionalities allow companies to create and manage digital media products such as TV shows or games according to the intended distribution channel. Additionally, offer management capabilities enable flexible pricing plans and discount structures. In further support of increasing revenue, Vignette Media 7.1, when combined with Vignette Video Services, becomes a platform that manages, transcodes and delivers video assets while distributing contextually relevant advertising with dynamic video overlay and advanced analytics.

Finding new content and media is an important component to CME success. However, this content can span across multiple sources and media types. Vignette Media 7.1 introduces innovations to improve the ingestion of large volumes of media assets and to provide visual mechanisms that manage data in a way that is understandable, navigable and interactive.

Availability

Vignette Media 7.1 will be available in the second half of 2009.

Source: Vignette Corporation