VeriSign and iLoop Mobile Introduce Dynamic SMS Marketing Solution

Snapfish by HP Uses Integrated Offering for Easy Deployment in the Mobile Channel

MOUNTAIN VIEW, CA—October 6, 2009 —VeriSign Messaging and Mobile Media, a division of VeriSign, Inc. (NASDAQ: VRSN), the trusted provider of Internet infrastructure for the networked world, today announced a business relationship with iLoop Mobile, the leader in mobile marketing solutions and services, to provide a dynamic short message service (SMS) marketing solution for enterprise organizations large and small.

By combining VeriSign’s mobile aggregation and Mobile Enterprise Services with iLoop Mobile’s robust mobile marketing technology platform, the two companies are offering a single solution that eliminates the complexities of launching mobile campaigns and services, making it easy and fast for businesses to launch mobile initiatives worldwide.

The combined solution is optimized for a variety of different brands and organizations ranging from advertising and direct marketing agencies to media, entertainment, professional sports and Web entities. The offering is packaged in easy-to-use marketing services solution packs that are pre-configured customer acquisition, sponsorships, customer loyalty and promotions/cross-selling campaigns designed for easy roll-out and delivery.

HP has joined a growing list of joint customers, and is currently using the integrated offering to power its mobile marketing campaigns and initiatives to its 80 million registered Snapfish users worldwide. The service, available now in select countries, will allow customers to easily navigate the Snapfish Web site on their mobile phones and share photo albums to mobile phones through SMS messages.

"Our users are technologically savvy and constantly looking for new ways to interact with our service, particularly while they’re on the go," said Sarah Bernard, Head of Worldwide Product, Snapfish by HP. "We are pleased to expand our services to our customers, by providing them with a secure and reliable method to send pictures using their mobile devices."

VeriSign and iLoop Mobile are powering the mobile photo sharing service through mobile sites, websites or a downloadable iPhone application. If a Snapfish user has photos in his Snapfish account and wants to share with friends, the user can send a “share” message to friends’ phone numbers through the Snapfish website interface or the Snapfish mobile site interface. The friends receive an SMS alert notifying them of the message and linking them to a mobile site to see the pictures. Snapfish is also planning to embed photo sharing via SMS functionality in additional upcoming mobile applications.

"As our recent mobile messaging index demonstrates, people continue to value mobile messaging's ubiquitous nature as a communications tool, which opens up new ways for businesses to reach and better serve their customers," said Charles Landry, Vice President, Products and Innovation, VeriSign Messaging and Mobile Media. "Our robust network enables users to stay connected and share special moments with their family and friends, and through our partnership with iLoop Mobile, we can now provide companies with an easy way to launch campaigns, services and messaging for mobile initiatives of any scale large or small."

Matthew Harris, Chief Executive Officer, iLoop Mobile, said: "This is the perfect integration of two best-of-breed technologies. Utilizing VeriSign's scalable message delivery network, we're able to provide customers like Snapfish by HP with an easy, scalable one-stop solution to create and manage mobile campaigns."

Source: iLoop Mobile