Velti Launches End-to-End Mobile Marketing and Advertising Platform

Enables integration and consolidated reporting across all mobile campaign elements, plus ability to make offline media more measurable

NEW YORK – January 11, 2010 – Velti (LSE:VEL), a provider of mobile marketing and advertising solutions, today launched Velti mGage™, an online platform where brands, agencies, publishers and mobile carriers can take full advantage of the mobile marketing and advertising channel.

Velti mGage provides a one-stop-shop for mobile marketing and advertising, where users can plan campaigns, select inventory, manage media buys, create mobile applications, websites and widgets, build mobile CRM campaigns, and track performance across their entire campaign in real-time. Velti mGage also provides a public portal for marketers and planners to educate themselves on successful mobile strategies through the provision of relevant Velti case studies.

The new platform also enables mobile integration and measurability across all media types. Velti mGage allows marketers to integrate mobile short codes into traditional, offline media including television, print, outdoor and radio in order to enhance the tracking and measurement of these media. The platform measures the effectiveness of each activity related to cost and, ultimately, the return on investment for a comprehensive multi-channel campaign.

“Because of the breadth of its functionality, together with global reach, Velti mGage will be a key platform for brands, advertising agencies and mobile operators looking to deliver mobile marketing and advertising campaigns across the full spectrum of media,” said Alex Moukas, founder and CEO of Velti. “Velti mGage allows our customers to use mobile and traditional media to reach out to targeted consumers, engage the consumer through the mobile internet and applications, convert consumers into customers, and continue to actively manage the relationship between the brand and the consumer through the mobile channel.”

Velti mGage is the point of access for more than 70 Velti mobile advertising and marketing solutions, plus those of partner organizations, including Azuki, 4INFO, MobClix, Smaato, Distimo and Shazam Entertainment. The Velti mGage portal will provide a wide range of premium mobile inventories and enabling technologies to deliver against organizations’ mobile objectives. For third party partners, including content delivery networks, application providers, campaign optimization specialists, mobile ad networks and analytic and billing providers, the Velti mGage platform provides an environment in which to execute marketing and advertising campaigns and to create new business opportunities and technology innovations.

Source: Velti