ValueClick Media Debuts New Publisher Interface

WESTLAKE VILLAGE, Calif. - Oct. 13, 2009 -- ValueClick Media, the performance advertising network division of ValueClick, Inc. (Nasdaq: VCLK), today released the public beta of its new publisher interface.

The new UI is a direct result of feedback from ValueClick Media's publisher community and more than a year of development by its product management and engineering teams. Among the system enhancements making it faster and more efficient are:

* Campaign Selection - Sort more efficiently by eighteen different attributes including eCPM, earnings, category and more.
* Creative Preview - Preview campaign creative on the same page as the campaign list.
* Security - Software and hardware upgrades and enhanced encryption of publisher data.
* Speed - An upgraded database to improve system response times and easier access to the reports used most frequently.
* Navigation - Improved navigation to user tools (Media Manager, Reports, Defaults, Ad Code).
* Filtering - Easier ability to filter advertisers across multiple sites and media types.
* Default Management - Rich media hosting capabilities and the ability to view all defaults within a single screen.
* Reporting - New charts and graphs have been added to visualize account data and ability to export reports.
* Communication - A new in-box feature will deliver news and other account information from ValueClick Media.

"As the number of campaigns and targeting options has grown, we needed new ways to process the increased quantity of information," said Chad Peplinski, vice president media development, ValueClick Media. "The new UI provides a scalable platform to handle future growth and gives publishers an advertising toolset we think is the most advanced in the online advertising industry."

Source: ValueClick, Inc.