ValueClick Launches Second Vertical Network

Moms Media Boasts Reach of 17.6MM and the Greatest Number of Ways to Reach Moms Online

WESTLAKE VILLAGE, Calif. - Sep 21, 2009 -- Following on a successful first year of operation for its AdRx Media vertical health network, ValueClick, Inc. (Nasdaq:VCLK) today announced it has launched Moms Media, a premium vertical online advertising network with a potential reach of 17.6 million unique visitors per month, according to comScore Media Metrix.

Aggregating quality sites with content geared toward moms and applying behavioral targeting to reach specific segments of moms wherever they appear across the network, Moms Media offers marketers a new way to access the more than 40 million women in the U.S. who have children under 18 and spend time online.

Moms Media is comprised of several well-known publishers, including Baby Crowd, Betty Confidential, Diva Village, Epigee.org, Family Shopping Bag, Family Travel Forum, It's A Moms World, StorkNet, The Green Mom Review, Village Mama and more than 40 other high-quality sites targeting moms online.

Moms Media provides advertisers with extensive targeting options, including contextual placement alongside highly relevant content for moms, as well as dozens of behavioral targeting segments that include Family Travel, Family Shopping, Just for Moms, Family & Parenting Resources, Home Makers, Urban Moms and Wealthy Moms. In addition, geo-demographic targeting and visitor retargeting options make Moms Media the network with the greatest number of ways to reach moms online.

"Capitalizing on the positive response to AdRx Media in the health category, we identified moms as another important consumer audience to offer as our next vertical network," said Bill Todd, general manager, ValueClick Media. "Moms control 80 percent of all household spending, which represents $1.7 trillion annually, so we expect a wide range of marketers will find value in a partner like Moms Media to deliver a scalable, high-quality, online advertising solution to reach moms online."

While Moms Media utilizes ValueClick Media's infrastructure, network technology and expertise, it is managed by dedicated account management and media development teams who work with a unique set of Moms Media publishers and advertisers.

Source: ValueClick, Inc.