ValueClick Divisions Continue to Invest in Network Quality

WESTLAKE VILLAGE, Calif. – February 10, 2010 – ValueClick Media and Commission Junction, divisions of global online marketing leader ValueClick, Inc. (Nasdaq: VCLK), have renewed agreements with Cyveillance, reaffirming their position among the safest networks for advertisers concerned about the security of their brands online.

Cyveillance provides both ValueClick Media and Commission Junction with real-time content monitoring to deliver early warning of potential violations of the networks' publisher terms and conditions.

In addition to monitoring thousands of URLs within both networks for objectionable content, Cyveillance monitors millions of domains across the Internet for instances of ad tags appearing on unapproved sites. Furthermore, the monitoring and collecting of data is fully automated, enabling ValueClick Media and Commission Junction to increase their proactive approach in protecting advertisers.

"Cyveillance is a strong complement to our internal network monitoring systems, providing another layer of security and giving advertisers further assurance of our commitment to protect their brands online," said Tom Vadnais, chief executive officer of ValueClick, Inc.

Proprietary network monitoring technologies used by ValueClick Media and Commission Junction include real-time domain verification, fraud detection, traffic monitoring and site scoring systems. In addition, both networks maintain dedicated network quality teams and have some of the most stringent publisher acceptance criteria in the online advertising industry.

"We understand the critical importance ValueClick places on network quality and we are proud to be the technology provider they trust to monitor their network for potential content violations," said Panos Anastassiadis, chief operating officer of Cyveillance. "Our proactive monitoring solutions go beyond simple flagging of violations and enable corrective action in real-time, continuously protecting the brands of advertisers."

Source: ValueClick, Inc.