Valentine's Day Retargeting Campaigns Boost Ecommerce Returns

Phoenix, AZ (January 8, 2010) As many E-tailers are winding down from the holiday season, they are also revving up for the competitive Valentine's Day holiday in February. Today FetchBack released data regarding how its solutions have produced huge Valentine's Day campaign results for its clients; including 600% or higher return on investments, and Click Through Rates of 11%.

Century Novelty, an online supplier of gifts, decorations, and party favors, aggressively markets the weeks before Valentine's Day. Ian MacDonald, Vice President and General Manager for Century Novelty states that, "We market during all holiday seasons, as this is when consumers are most prone to buy. We began using a retargeting service because we wanted to make sure that we stayed in front of those consumers that could be comparison shopping online."

During the Valentine's Day season in 2009, Century Novelty's Retargeting campaign achieved an 11% click through rate, a 57% increase in Return Conversions, and received a Return on Investment of 639%. These results were achieved by using FetchBack's advanced Retargeting capabilities, including category and keyword targeting. This year, Century Novelty will be using Valentine's Day themed ads, and is anticipating even greater returns this year.

"We were very pleased with our results from last year's Valentine's Day," says MacDonald. "When we went into planning for the 2010 Holiday, we created Valentine Ads specifically to use for Retargeting. We definitely expect a lift in campaign performance this year."

"Retargeting is a proven solution," says Chad Little, President and CEO of FetchBack. "Over the past two years, online marketers have found that it can be especially powerful during peak shopping times; not only for immediate sales, but also for loyalty campaigns. Retargeting is definitely an important part of any online marketing planning during the holidays."

Source: FetchBack