Unicast Sponsors ad:tech New York and Hosts Workshop on Video Advertising

Industry Leaders Come Together to Discuss the Shift Towards a Single Solution to Manage Video-Based Advertising

November 2, 2009 -- Unicast, a leader in online interactive rich media and video advertising management and services solutions, today announced its upcoming workshop, ‘It’s All Digital, So Now What?,’ at ad:tech New York on November 5th. Moderated by Bryan Hjelm, VP of Marketing at Unicast, this panel features Dan Berra, Unicast’s VP of Business Intelligence, leaders from OMD and Operative as well as an industry expert from Baruch College. Together, these professionals will discuss the future of ad operations and digital video content.

“As consumer habits and viewing expectations become more sophisticated we’re being pushed into a merged space of digital advertising,” explains Bryan Hjelm, VP of Marketing, Unicast. “Unicast recognizes this rapidly changing market in video advertising and we’re proactively broaching the topic with industry leaders to prepare, and embrace this shift. Our future in advertising relies on being a leader in the space and guiding marketing and advertising segments to the best of breed technologies and implementations available to them.”

As we move fully into the era of digital television marketers and agencies are approaching a needed shift towards a truly unified solution to manage their video-based advertising campaigns. This convergence of the planning, operations and reporting functions for video across traditional and online disciplines is needed, but will it be embraced? This session brings together experts in marketing, technology and advertising to discuss the future of advertising operations and how digital video content will drive the advertising industry to challenge legacy perceptions, workflows and staffing models.

In this presentation, the panelists will review:
• Current trends in online video advertising
• The future of video advertising for marketers, technologists and agency executives
• The impending shift to one integrated and cohesive platform for advertising content
• Consumer expectations and trend data to support this impending shift

Who: Panelists:
Dan Berra, VP, Business Intelligence, Unicast
Amy Stettler, Global Media Director, OMD
Amy Auerbach, Media and Marketing Consultant, Professor Online Media, Baruch College
Mike Leo, CEO and President, Operative

Moderator:
Bryan Hjelm, VP of Marketing, Unicast

When:
Thursday, November 05, 2009
11:00 am ET

Where:
ad:tech New York
Jacob K. Javits Center New York
655 West 34th Street
New York, New York 10001

www.ad-tech.com/ny/session_detail.asp

Attendees are invited to drop off their business card on the way in to be in with a chance to win a Flip video MinioHD camera.

Source: Unicast