Unicast Partners with Microsoft Advertising on Rich Media

Strategic Relationship Provides Agencies Single Platform Solution for Planning, Reporting and Creative Support

March 23, 2010 -- Unicast, provider of online interactive rich media and video advertising management and services solutions, today announced a partnership with Microsoft (NASDAQ:MSFT) Advertising to offer a rich media solution for online advertising through Atlas.

As part of the Atlas Technology Partner Alliance, Unicast shares its rich media product inventory with the Atlas Advertiser Suite to offer advertisers and agencies advanced creative features integrated with advanced campaign reporting and analytics.

“Publishers, agencies and advertisers alike will reap the benefits of the integration of our technologies, products and services to empower their rich media campaigns,” said James Dillon, SVP of Global Sales & Solutions at Unicast. “Although we’ve been working closely with Atlas for nearly two years, this newly formed partnership is an opportunity for us to combine the best of both of our worlds to provide an enhanced service offering that will give customers a new, comprehensive rich media solution for their online advertising needs.”

This partnership was developed to put the needs of customers first by offering a solution providing the operational efficiency of a single platform for planning and reporting while providing creative agencies the features and support they need for robust rich media campaigns.

Features include:
Flawless Campaign Execution & Customer Service
• Single Point-of-Contact — a dedicated client services team with Atlas partnership experience offers hands on service
• Unlimited, 24/7 Support Teams — strong support systems located in all major cities across the U.S. as well as London, Hamburg, India and Brazil
• Rapid Creation — an average of 48-hour creative turnaround times
• Top Tier Quality — a 99% QA error free rate

Robust Media Solutions
• Atlas Media Console Integration — includes Engagement Mapping and metrics
• Enhanced Reporting & Analytics — detailed reporting and metrics through the Atlas dashboard with interaction events, video and time metrics
• Data Aggregation — a combination of both standard and rich media together

Best-in-class Ad Creation
• Access to the Unicast Ad Kit—Adobe Flash® - integrated authoring tools to build, preview, test, and upload ad assets (including video files). Simplifies the creation of rich media and video ads such as home page takeovers, instant messenger and OPA pushdowns.
• Industry Leading Technology — ActionScript 3 compatibility, interactive 3D, HD video and social media plug-ins
• Expertise — experienced consultants in online ad production

More information about the partnership between Unicast and Atlas can be found on the Unicast website: www.unicast.com/atlas.

Source: Unicast