Undertone Networks Marks One-Year Anniversary of Unmatched Quality Guarantee

Introduces New "Verification Included" Program to Further Protect Clients

New York · November 16, 2009 · Undertone Networks, an online advertising network, today announced the one-year anniversary of its unchallenged Quality Guarantee, which ensures that ads appear only on high-quality Web sites from Undertone Qualified Publishers (UQP).

To further validate the company’s commitment to brand safety, Undertone is now working with third-party verification partners, including DoubleVerify, to provide insight and reporting for online ad campaigns.

Launched in November 2008, the Undertone Quality Guarantee is a money-back assurance that advertisers working with Undertone will only see their ads on the Web’s best sites. Undertone hand-selects its publishers to ensure their content is professional and appropriate. On its one-year anniversary, the Guarantee remains unmatched by any other online advertising network and unchallenged, with thousands of campaigns for Fortune 500 and other leading brands having run with Undertone since the Guarantee was introduced.

“Undertone is willing to put its money where its mouth is, which is a point of differentiation in the network space,” said John Nitti, senior vice president, digital director, Zenithmedia. “The Guarantee shows that Undertone knows how important brand protection is to my organization and to our clients. It not only adds a higher level of accountability, but also provides a sense of comfort with the methods utilized by Undertone to procure inventory that will ultimately showcase my client's brands.”

As an extension of its commitment to brand quality, Undertone has now introduced a new “Verification Included” program. The first partner to join the program is third-party verification company DoubleVerify. By pairing its high-quality network and money-back guarantee with third-party campaign verification, advertisers receive an added layer of accountability, offering reassurance that they’re getting exactly what they pay for. The company will be expanding the program by adding several other qualified partners to provide verification options for marketers.

“The Undertone Quality Guarantee reflects what we’re about—giving advertisers quality inventory on great sites, without the risk that is often associated with running ads with a network,” said Mike Cassidy, CEO, Undertone Networks. “By extending this commitment and working with auditing firms like DoubleVerify, we’re responding to marketers’ demand for greater accountability and taking our Guarantee that extra step further.”

Source: Undertone Networks