Two Telly Awards Received by NetApp for Dedupe Rap Video

Sunnyvale, CA, July 21, 2009 -- NetApp, (NSDQ: NTAP) announced today that its internal Social Media Team received two Bronze Telly Awards for its work in producing the NetApp Dedupe Rap video, featured on YouTube. The Telly Awards honored NetApp in two categories: Direct Marketing and Use of Music.

"We are honored to be recognized with two Telly Awards for the video production of our deduplication rap video," said Jay Kidd, chief marketing officer at NetApp. "I am proud of the Social Media Team's creativity and ability to reach a wider audience through social media. The significant number of views this deduplication rap video has attracted is also a testament to the quality of video and the industry interest in deduplication technology."

The production of "NetApp Battles the Competition—NetApp—Deduplication" is a rap video parody about deduplication technology that was modeled after the final rap battle scene from a famous movie. The purpose of the video was to raise awareness around NetApp® deduplication technology and increase the amount of followers to NetApp's YouTube channel, NetAppTV. Produced in close partnership with Buckle Bros. Productions, the rap video was released on YouTube in late February.

Founded in 1979, the Telly Awards honor outstanding local, regional, and cable TV commercials and programs, the finest video and film productions, and online film and video. The Telly Awards annually showcase the best work of the most respected advertising agencies, production companies, television stations, cable operators, interactive agencies, and corporate video departments in the world. The Telly Awards receive over 13,000 entries annually from all 50 states and countries around the world. To learn more about the Telly Awards, visit tellyawards.com.

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Source: NetApp