TVGuide.com Leverages PubMatic for Non-Guaranteed Ad Inventory Management

PALO ALTO, Calif. – December 14, 2009 – PubMatic today announced that TVGuide.com has chosen PubMatic to manage multiple remnant networks across its site.

“PubMatic has significantly decreased the operational burden of managing multiple ad networks and simultaneously helped us eliminate inefficiencies in our remnant advertising pricing,” said Ian Wallin, Vice President, Online Ad Sales, TVGuide.com. “We’ve enjoyed working with them.”

Reaching 21 million unique users per month, TVGuide.com has differentiated itself from the competition by offering online video, news, community and TV listings in a single location. TVGuide.com’s Online Video Guide allows users to watch virtually any and every available full-length TV episode from all the major broadcast and cable television networks. TVGuide.com’s “user engagement” rankings are the highest in its competitive set. The site is currently ranked #1 by comScore’s “TV and Entertainment” category for attracting the most engaged users who average five visits per month, 13 minutes per visit and 18 page views per person.

PubMatic uses real-time technology to decide what ad network or ad exchange can best monetize every ad impression for the web’s biggest publishers and then dynamically routes those impressions to the highest paying entity. TV Guide has been able to leverage PubMatic’s platform to work with a wide range of ad networks and exchanges while simplifying the process of working with them.

“As the economy rebounds, publishers are increasingly focused on premium sponsorhip opportunities and looking for a trusted partner to manage their non-guaranteed inventory,” said Rajeev Goel, PubMatic Co-Founder and CEO. “We built PubMatic to serve the needs of publishers, and as a result we’re increasing revenue for the world’s largest publishers including TVGuide.com, Huffington Post, eBay, and many more.”

Source: PubMatic