Tribal Fusion Continues Expansion in UK and Europe

Company triples size of European team; appoints George Odysseos as Director of Publishing and Data and Doug Conely as Director of Strategy and Analytics

LONDON – 06 January, 2010 – Tribal Fusion®, the digital marketing solutions company owned by Exponential Interactive, Inc.®, has announced the appointment of George Odysseos as Director of Publishing and Data and Doug Conely as Director of Strategy and Analytics in a move that continues the company’s expansion throughout the UK and Europe.

These key senior appointments are joined by a number of new hires into the sales, account management, finance and marketing functions which have tripled the size of the European team since November 2009.

Odysseos joins as Director of Publishing and Data for Tribal Fusion in Europe. A qualified accountant, he entered the online media industry in 2000 joining start-up company Deal Group Media. He was then Finance and Operations Director at Blue Lithium, where he helped launch the company in Europe. Odysseos previously held the position of Head of Media Buying at Yahoo! Europe following the company’s acquisition of Blue Lithium.

Odysseos will have overall responsibility for maintaining and building Tribal Fusion's network, including managing its relationships with publishers, data providers and supply platforms.

Conely joins Tribal Fusion as Director of Strategy and Analytics. He comes from Yahoo! Europe, where he held the position of Director of Corporate Development, leading the company’s moves to transform into an ad network before becoming its Director of Ad Product Marketing, responsible for its direct response, behavioural targeting, online-offline data integration, insights and rich media display products.

At Tribal Fusion, Conely will be responsible for overseeing marketing, research, analytics and product development, taking ownership of leading the company’s analytics team.

“George and Doug are valuable new additions to our team. Both new recruits have a wealth of relevant industry experience behind them and are an important part of our strategy moving forwards,” said Tim Brown, European General Manager, Tribal Fusion. “We’re pursuing an aggressive growth strategy in the UK and Europe and have already delivered on our promise of rapid expansion in the region. By growing the European team by three times within just two months, we are making a significant investment in the market and so are well positioned for 2010 and beyond.”

Source: Tribal Fusion