Tremor Media, DoubleVerify Partner on Network Integrity

The Largest Video Ad Network Partners With The Leading Third-Party Verification Company To Provide Increased Transparency And Accountability For Advertisers

New York (December 8, 2009) Tremor Media, the leading online video advertising network and provider of the Acudeo® video monetization platform to over 1,000 websites, today announced a partnership with DoubleVerify, the leading provider of online media verification solutions.

This partnership, the first of its kind in the online video landscape and the first preferred partnership among video ad networks, will assure advertisers that their campaigns run in only well-lit, brand-safe environments utilizing DoubleVerify’s proprietary patent-pending technology for increased accountability and transparency of ad campaigns.

“As a premium network that engages audiences with trusted, brand-safe content, we are committed to ensuring the highest standards of quality control, and our partnership with DoubleVerify allows us to provide greater transparency and accountability to advertisers that we are delivering on this promise,” says Jason Glickman, CEO of Tremor Media. “This partnership is one of many investments we are making in our systematic approach to network integrity which includes a thorough set of policies, procedures, and tools that set the standard for accountability and transparency. As the leading 3rd party verification provider, DoubleVerify bolsters our network integrity toolset to ensure that our policies and procedures are fully enforced. ”

DoubleVerify works with over two dozen Fortune 500 marketers as the third party verification partner for online media campaigns. In addition, DoubleVerify enables publishers as well as ad networks, to elevate the safety of the online environments and ensure brand advertisers get what they paid for.

“With online video advertising growing at such a rapid pace, we are excited to work with Tremor Media, a clear leader in the space, to ensure the proper delivery for select campaigns with our advanced technology,” says Oren Netzer, CEO of DoubleVerify. “Through our 3rd party verification, advertisers can feel confident that their campaigns are delivered as sold.”

“Advertisers are continually demanding greater transparency and accountability, and we are pleased to be working with partners like Tremor Media given their commitment to network integrity and investment in 3rd party validation of campaigns,” said Steve Katelman, Director, Global Strategic Partnerships at Omnicom Media Group. “Technology providers such as DoubleVerify that can ensure the safety and accountability of online advertising will increasingly play a critical role in the growth of the online video space.”

Tremor Media was ranked by comScore’s Sept 2009 Video Metrix report as the largest video ad network in terms of reach, behind only YouTube. In June of this year, Tremor Media launched vChoice, the user-driven in-stream ad format that allows for multi-video and website-like experiences delivered inside the player within a pre-roll ad. More information about the full suite of Tremor Media’s innovative video solutions can found at tremormedia.com.

Source: Tremor Media