web analytics

Data Accuracy Leads European Web Analytics Provider to Select Leading IP Intelligence and Geolocation Technology

ATLANTA – (March 23, 2010) – Digital Element, a provider of IP Intelligence technology, today announced Webtrekk GmbH, a a provider of premium web-analysis technology, is leveraging the company’s geolocation technology to provide its customers with comprehensive geographical information about user traffic on their websites

Portland, OR. - March 11, 2010 – Webtrends, an enterprise customer intelligence company, today announced additional Facebook measurement capabilities allowing marketers to track Flash based applications and tabs inside Facebook for the first time.

Adobe Flash, a multimedia platform that is popular for adding animation and interactivity to web pages, is increasingly becoming the development platform of choice for large brands within Facebook.

Why does Flash Tracking Matter to Marketers? Apps vs. Tabs:

HN 2.0 Offers Performance Marketers Higher-Level Fraud Protection, Advanced Analytics, Hybrid Tracking for Greater Accuracy

Beverly Hills, CA -- March 3, 2010 -- Hydra, operator of a performance-based multichannel online advertising platform, today announced the debut of its next generation, proprietary campaign tracking software, HN 2.0.

Webtrends Analytics Tool Measures Data Inside Facebook Across Applications, Tabs and Advertisements

Portland, OR., - February 25, 2010 – Webtrends, an enterprise customer intelligence company, today announced new Facebook measurement capabilities within Webtrends Analytics, which provides marketers the most comprehensive tracking and measurement for the activities that happen inside Facebook.

The Need to Measure

Impression Attribution Connects Facebook Exposure -- Clicked or Unclicked --
With Online Sales, Orders and Conversions

SAN MATEO, Calif., March 2, 2010 – Coremetrics, the leader in marketing optimization, today announced new enhancements to Coremetrics Impression Attribution™ that enable businesses to accurately analyze how Facebook presence and investments drive key business objectives, such as website sales, orders and conversion events.

Total Revenue of $20.7 Million for Q1 2010, Compared to $20.6 Million for the Q1 2009

SAN MATEO, Calif., Jan 26, 2010 -- Keynote Systems (NASDAQ: KEYN), the global leader in on-demand mobile and Internet test & measurement solutions for continuously improving the online experience, reported financial results for its first fiscal quarter ended December 31, 2009.

Tokyo, Japan and San Diego, CA (January 25, 2010) – iREP, one of Japan's search marketing agencies, has selected Covario’s Marketing Action Platform, including Paid Search Insight and Organic Search Insight, to offer advanced reporting and analytics solutions to its clients.

Covario, a technology and services firm, already had significant presence in Japan through many of its North American clients and through select local Japanese companies, as well as relationships with other local agencies.

Victoria, BC, January 21st, 2010 - Neverblue, a premier global lead generation network announced today the public launch of its Server-to-Server (S2S) tracking system. S2S technologies are aimed at minimizing lead tracking issues which can be created by consumer browser settings, mobile browsers, new web browsers and plug-ins that block and/or remove cookies.

AdBrite Cites Ease of Implementation and Ability to Quickly and Painlessly Port All Data To Webtrends Analytics 9

Portland, OR., – January 19th, 2010 – Webtrends, an enterprise customer intelligence company, today announced that AdBrite, a trusted and fast growing ad exchange, has selected Webtrends Analytics 9 to help measure and take action with the data that drives its advertising experience for online publishers and advertisers alike.

Web Content Management Investments Still Critical Despite Overall Marketing Budget Constraints

San Francisco, January 19, 2010 – Developers, marketers, interactive agencies and IT professionals cite Search and Web analytics as key applications of an overall Web Content Management System (CMS) strategy, a recent survey conducted by Sitecore, has revealed.