viral campaigns

Research from Millward Brown Reveals that Fewer than One in Six TV Ads Achieve High “Viral Viewing” Online

March 17, 2010 -- Fewer than one in six video ads achieve high viral viewing*, according to new research from Millward Brown.

As part of this research, which involved analyzing 102 ads, Millward Brown created the Creative Viral Potential (CVP) pre-testing metric that helps agencies and marketers predict viral success prior to launching an ad or video.

Research Identifies the ABCD of Successful Virals

March 10, 2010 -- Marketers around the world are looking to achieve expanded reach through creating ads that "go viral." Yet, new research released today by Millward Brown found that less than one in six video ads achieve high viral viewing volumes.*

Brickfish Powered “Design a Coach Tote” Social Media Campaign Receives Top Honors

SAN DIEGO, Calif (September 29, 2009) – Brickfish®, The Social Media SolutionTM, today announced that it has received the 2009 OMMA Award for Online Advertising Creativity in the Viral Campaigns Category executed for its client Coach, the classic American design house.

Break Media Creative Lab Produces 80 Branded Content Projects This Year As Brands, Agencies Look to New Format that Drives Engagement, Viral Viewing

Los Angeles – September 30, 2009 – Break Media, the leading online publisher of content for guys, today announced it has more than tripled the number of branded content projects it creates for leading advertisers. More than 25 branded content campaigns have been completed so far this year, totaling over 80 videos.