video advertising

June 29, 2010 - Here's a look at what's happening across the industry:

The CEA (Consumer Electronics Association) is tickled pink about President Obama's plan to broaden the wireless broadband spectrum in the US. So is Verizon Wireless, rather understandably.

EyeWonder has a nifty new creative optimization tool for advertisers and an updated cloud-based ad platform.

Apple sells a rather remarkable 1.7 million iPhone 4 models in the first three days after launch.

IBM is using predictive analytics and social media to gain market insight on television programs.

Email and social media marketer StrongMail has launched its campaign management application Social Studio in the UK.

June 28, 2010 - Here's a look at what's happening across the industry:

Rocket Fuel Inc. has added some analytics and computer science muscle to its staff.

Video ad provider Extreme Reach says it has secured $9 million in financing.

Accertify says it has signed an agreement with The Carphone Warehouse for fraud prevention.

Local.com has taken on Eileen Licitra as vice president, product management.

Yodle picks up a Stevie Award in the category of Fastest Growing Company -- Under 2,500 Employees in The 2010 American Business Awards.

Purple@Epsilon picks up five NEDMA awards.

June 23, 2010 - Here's a look at what's happening in the online marketing, search engine, ecommerce and mobile advertising industries for June 23, 2010:

90octane will present on social media integration and lead generation optimization at the upcoming Online Marketing Summit in Denver

Opera Software says it has signed an agreement with Russian mobile operator MegaFon for unlimited mobile Internet connectivity.

Apple brags it has sold 3 million iPads in 80 days. Not too shabby.

Symantec releases its June 2010 report on spam. Football-related spam is way, way up, surprise surprise.

Red Hat announces a new customer portal for Red Hat subscribers.

June 22, 2010 - Here's a look at what's happening in the online marketing, search engine, ecommerce and mobile advertising industries for June 22, 2010:

Vik Chaudhary, a VP for Keynote, will be delivering a keynote of his own on end-user experience at the 2010 O'Reilly Velocity Web Performance and Operations Conference.

Internet ad network Adknowledge says it has acquired CPA affiliate network Hydra Group.

Omniture announces its SiteCatalyst analytics solution has been selected by Ticketmaster.

Open source software provider Red Hat has launched the Red Hat Partner Center, “an online community and resource center for Red Hat Business Partners”.

Cisco takes a look at what may be holding broadband development back in Africa.

June 17, 2010 -- Here's a look at what's happening in the online advertising, video advertising and web publishing industries:

Peer39 announced earlier this month that the semantic advertising company will be partnering with yield optimization platform AdMeld.

Metacafe Movies Provides Exclusive Premium Content and New Original Programming, Including 3D Showcase, to Create Opportunity for Advertisers to Engage Film Fans Online

SAN FRANCISCO – May 25, 2010 – Capitalizing on its rich heritage in online video entertainment and understanding of the coveted 18 to 34 year-old audience, Metacafe® today introduced Metacafe Movies.

Google Sites, Fueled by YouTube.com, Account for More than Half of All Video Viewing in the Market

Hong Kong, May 26, 2010 – comScore, Inc. (NASDAQ: SCOR) today released its March 2010 rankings of the top video properties in Hong Kong based on data from its comScore Video Metrix service.

The report found that 88.5 percent of Hong Kong’s Internet population viewed video online in March, with visitors averaging more than 10 hours of video viewing per person during the month.

New Video Advertising Platform Combines Impact of TV with the Precise Targeting and Scale of Online Display Advertising

New York, NY – 11 May, 2010 – Firefly Video™, a new online video advertising platform designed to complement traditional television and online pre-roll advertising, officially launched today.

Research Leverages Nielsen’s Measurement Tools to Show Impact of Online Video Campaign on In-Store Sales of Air Wick Brand

SAN FRANCISCO, CA, May 20, 2010 — BrightRoll, a branded video advertising network, today released the results of its Video Impact study in conjunction with global CPG leader Reckitt Benckiser (RB).

The study, which was conducted using Nielsen’s NetEffect product, found that a five-month online video campaign for Air Wick Freshmatic and Scented Oils generated a 6 percent lift in in-store sales, outperforming other measured digital campaigns for RB’s products.