Unicast

Strategic Relationship Provides Agencies Single Platform Solution for Planning, Reporting and Creative Support

March 23, 2010 -- Unicast, provider of online interactive rich media and video advertising management and services solutions, today announced a partnership with Microsoft (NASDAQ:MSFT) Advertising to offer a rich media solution for online advertising through Atlas.

Survey Reveals ESPN.com and Yahoo! Sports as primary online destinations for tournament coverage

March 10, 2010 -- With basketball season heating up towards the March 16th start of March Madness, Unicast today announced the results of a national survey identifying the preferences and activities of online NCAA BasketballTournament followers.

1,062 adults were polled for Unicast’s 2010 NCAA Basketball Tournament Fever Survey, which found that 83% of March Madness fans will watch coverage on TV, 44% will go online and just 10% will use a mobile device.

Creative Authoring Technology Empowers Publishers, Advertisers, and Agencies with Ability to Build Rich Media and Video Ads Using the Latest Adobe Flash Features

March 3, 2010 -- Unicast, a leader in online interactive rich media and video advertising management and services solutions for the world’s top publishers, brands and agencies, today announced the release of Unicast Ad Kit 4.0 with full support for Adobe® Flash® CS3 and CS4 Professional software, enabling publishers, advertisers, and agencies to build, preview, test, and upload Unicast rich media and video ads using the latest

Rich Media Provider Shares Practical Recommendations for Publishers to Generate and Execute Innovative Campaigns and Increase Ad Visibility

February 22, 2010 -- Unicast, a leader in online interactive rich media and video advertising management and services solutions for the world’s top publishers, brands and agencies, today revealed its 10 tips for publishers to increase ad visibility.

MSNBC.com Leverages Unicast’s Rich Media Formats on its Homepage

December 16, 2009 -- Unicast, a leader in online interactive rich media and video advertising management and services solutions, today announced a strategic partnership with MSNBC.com to launch online ad campaigns. The ground-breaking campaigns feature highly customized rich media ads and the first 3D-enabled format to run on the MSNBC.com homepage.

Offers New Rich Media Feature for Movie Ad Experiences; Unicast Movie Finder Feature Offers Motion Picture Studios Ability to Promote Personalized Theater Locations from within Ad Unit

November 18, 2009 -- Unicast, an online interactive rich media and video advertising management and services solution, today announced its partnership with The Aura Group, active in developing web and wireless enterprise solutions.

Industry Leaders Come Together to Discuss the Shift Towards a Single Solution to Manage Video-Based Advertising

November 2, 2009 -- Unicast, a leader in online interactive rich media and video advertising management and services solutions, today announced its upcoming workshop, ‘It’s All Digital, So Now What?,’ at ad:tech New York on November 5th. Moderated by Bryan Hjelm, VP of Marketing at Unicast, this panel features Dan Berra, Unicast’s VP of Business Intelligence, leaders from OMD and Operative as well as an industry expert from Baruch College.