Undertone Networks

New York · March 16, 2010 -- With the rise in social media use, user-generated content, and mass-messaging through Twitter and smart phones, the way many advertisers are looking to reach and engage with consumers has shifted. Social activation – the convergence of social and rich or interactive ads powered by the efficiency and scale of advertising networks – has proved highly effective for companies across various verticals.

Ad Network Celebrates Highest Fourth Quarter in History; Recognized as a Best Place to Work for Second Consecutive Year

New York · December 21, 2009 · Undertone Networks, an online advertising network, today announced it experienced a year of strong growth through solid revenue gains and its best fiscal quarter to date.

Introduces New "Verification Included" Program to Further Protect Clients

New York · November 16, 2009 · Undertone Networks, an online advertising network, today announced the one-year anniversary of its unchallenged Quality Guarantee, which ensures that ads appear only on high-quality Web sites from Undertone Qualified Publishers (UQP).

To further validate the company’s commitment to brand safety, Undertone is now working with third-party verification partners, including DoubleVerify, to provide insight and reporting for online ad campaigns.

Undertone Networks Identifies Best Practices for Safeguarding Against Click and Impression Fraud

New York · November 10, 2009 · In the world of online advertising, the “click” has been causing quite the commotion. Many industry organizations and even business publications like The Wall Street Journal have reported on click fraud as an increasing problem in online advertising. As a result, Undertone Networks has identified three key best practices for agencies and advertisers to ensure the safety of online ads and the brands represented.

U360 AudiencePlus Provides Publishers like A&E and History Channel with Increased Reach, Scale and Revenue Potential

New York -- September 14, 2009 -- Undertone Networks, an online advertising network, today launched U360 AudiencePlus, a solution that enables publishers to leverage the quality, reach, scale and technology of the Undertone network to drive additional revenue from their advertisers.