UK

25 Jan 2010 -- The Association of Online Publishers’ (AOP) Digital Publishing Awards, now in its ninth year, opens its call for entries from 26th January 2010. The popular industry awards event will take place at the legendary music venue The Roundhouse, Camden, London NW1 on Thursday 10th June, 2010. D

Lee Baker, Director of AOP comments, “We have an enthusiastic and highly competitive industry, that we’re sure will rise to the challenge of submitting entries that prove the digital sector has the focus and muscle to hold its own.

Leading Publisher-Side Platform Brings Advanced Method of Transacting Digital Ad Inventory to Europe's Premium Publishers

NEW YORK, NY – December 21, 2009 – AdMeld (www.admeld.com), the leader in ad network optimisation for premium publishers, today announced the introduction of Real Time Bidding (RTB) capabilities in the United Kingdom.

Dec. 16, 2009 -- Online Ad Spending

Though the final tally must wait until early next year, eMarketer expects UK online ad spending to show hard-won gains in 2009 and regain momentum in 2010 and beyond.

U.K. and France See Major Gains in Online Retail Traffic in November, With Slower Growth in Germany

LONDON, U.K., December 09, 2009 – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released a report on visitation to online retail sites in the U.K., France and Germany during the Christmas shopping season.

12 November 2009 -- The Digital Partnership (TDP), a UK-based B2B digital business advertising network, announces a partnership with Bizo, a USA-based online B2B audience targeting platform and advertising network, to introduce Bizo’s Bizographic ad targeting system to the UK B2B market.

Through the partnership, TDP gains access to 6 million+ UK unique users using bizographics and can also serve a 45 million+ unique global audience for international campaigns.

Final step in successful integration of "The Search Works" into The TradeDoubler Group, delivering unrivalled, seamless search management across 19 countries.

London, 20 October 2009 – TradeDoubler, the number one pan-European digital marketing company, today announced that The Search Works in the UK and France will be rebranded to td Search, effective immediately, bringing it in line with the rest of TradeDoubler’s td Search businesses across Europe.

comScore Ad Metrix; Telecommunications Companies Deliver Highest Volume of Display Ads on Social Networking Sites

LONDON, U.K., October 26, 2009 – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released the results of a study of U.K. online display advertising on social networking sites, based on data from the comScore Ad Metrix service. The study showed that social networking sites accounted for 13.8 billion display ad impressions in August 2009, representing more than 25 percent of all display ads viewed online.

France and Germany lead the way

NEW YORK (Oct. 9, 2009)—The evolution of online ad spending in France, Germany, Italy and Spain mirrors the cultural and infrastructural differences in these countries. France and Germany, like the UK, are relatively mature markets for online advertising. The Italian and Spanish markets are developing at a slower pace, chiefly because Internet use is less widespread there. Television remains the overwhelmingly dominant advertising medium in both Italy and Spain, and this too has limited Internet ad spending.

Nearly 70% of UK Marketers Use Different Channels for Different Customer Segments

LONDON (7 October 2009) – A new study released today found more UK marketers use segmented, multi-channel marketing campaigns than marketers in other countries, allowing UK brands to better connect with customers and generate increased revenue.

31% of Online Display Advertising Budget is Spent on Online Ad Networks

LOS ANGELES – LONDON, UK, September 21, 2009 – Research into the online advertising industry reveals the rapid growth of online advertising networks in the UK. Conducted by Econsultancy, and sponsored by the Rubicon Project, the research reveals that 70% of online advertisers and their agencies work with three online advertising networks or more, including 23% of advertisers who use between five and ten ad networks.