Tribal Fusion

New Video Advertising Platform Combines Impact of TV with the Precise Targeting and Scale of Online Display Advertising

New York, NY – 11 May, 2010 – Firefly Video™, a new online video advertising platform designed to complement traditional television and online pre-roll advertising, officially launched today.

SINGAPORE – 3 March, 2010 – Tribal Fusion, the digital marketing solutions company owned by Exponential Interactive, Inc., has entered into a strategic partnership with XE.com to exclusively represent and sell all of XE.com’s inventory globally.

XE.com is the top ranking global site for currency conversion. The site attracts a desirable audience consisting of highly educated, wealthy business professionals who use XE.com for their business, travel, and currency needs. Monthly, XE.com serves more than 400 million page views and reaches over 15 million global users.

Elects Dawna Henderson as Chair and Carolyn Cramer as Vice-Chair

TORONTO, Jan. 21, 2010 /CNW/ – The Interactive Advertising Bureau of Canada today announced its new National Board of Directors for 2010, and the election of Dawna Henderson, President & CEO of henderson bas, as Board Chair; and Carolyn Cramer, National Director of Canadian Sales for Tribal Fusion, as Board Vice-Chair.

Tribal Fusion continues expansion in Asia Pacific with new office and appointment of Roderick Santiago as Business Director – Philippines

MANILA – 25 January, 2010 – As part of its continuing expansion in the APAC region, Tribal Fusion®, the digital marketing solutions company owned by Exponential Interactive, Inc.®, today announced the opening of a new regional sales office in the Philippines.

Tribal Fusion successfully passes ABCe audit to become full members of the Internet Advertising Sales House Council

LONDON – 20 January, 2010 – Tribal Fusion, the digital marketing solutions company owned by Exponential Interactive, Inc., today announced it has become a fully accredited member of IASH.

The accreditation comes after a 6-month independent audit by ABCe confirmed that the ad network is in compliance with the IASH Code of Conduct.

Opens New Regional Sales Office in Hong Kong

HONG KONG – 11 January, 2010 – Tribal Fusion®, the digital marketing solutions company owned by Exponential Interactive, Inc.®, today announced the opening of a new regional sales office in Hong Kong.

The company also announced the appointment of Andrew Wong as Business Director – Greater China. In this new role, Andrew will be responsible for driving Tribal Fusion’s business operations in the Greater China markets, including developing emerging business opportunities in the region.

Company triples size of European team; appoints George Odysseos as Director of Publishing and Data and Doug Conely as Director of Strategy and Analytics

LONDON – 06 January, 2010 – Tribal Fusion®, the digital marketing solutions company owned by Exponential Interactive, Inc.®, has announced the appointment of George Odysseos as Director of Publishing and Data and Doug Conely as Director of Strategy and Analytics in a move that continues the company’s expansion throughout the UK and Europe.

Full-Page Overlay Video Unit Helps Advertisers Dramatically Increase User Engagement to Drive Campaign Performance

EMERYVILLE – December 21, 2009 – Tribal Fusion®, the digital marketing solutions company owned by Exponential Interactive, Inc.®, today announced the release of Full Engagement Video, a full-page video overlay ad unit that guarantees 100 percent user engagement.

Tribal Fusion’s Full Engagement Video units help advertisers extend the reach and impact of their brand’s message by offering an easy way to integrate video with other online advertising efforts.

Newest form of Web to mobile advertising has made it easy for media buyers to reach both mediums

SAN FRANCISCO, Calif. (December 17, 2009) — Greystripe, the leading mobile brand-advertising network, today announced metrics around their partnership with Tribal Fusion, including the extension of over five hundred online campaigns to mobile in the past six months for brands such as California Academy of Sciences.

Company bolsters sales and executive staff in Eastern, Central, and Southern Regions to tap new growth opportunities

ATLANTA, CHICAGO, NEW YORK – October 27, 2009 – Tribal Fusion®, the digital marketing solutions company owned by Exponential Interactive, Inc.®, today announced the hiring of several new representatives in the Atlanta and New York offices, and the opening of a new office in Chicago to support growing business opportunities.