TNS Media Intelligence
Online Shoppers Plan to Spend More Than Offline Shoppers This Holiday Season
By admin - Posted on November 24th, 2009
Compete Study Sheds Light on Holiday Shopping Plans for Online Consumers
BOSTON, Nov. 24 -- Compete, a TNS Media company, today released the results of a new study on consumer holiday shopping behavior revealing that active online buyers (consumers who expect to spend more than 30 percent of their holiday budgets online) have bigger budgets than other shoppers and are more likely to spend those dollars on Black Friday.
TNS Media Intelligence Reports U.S. Advertising Expenditures Declined 14.3 Percent in First Half 2009
By admin - Posted on October 2nd, 2009
New York, NY, September 16, 2009 – Total measured advertising expenditures in the first six months of 2009 fell 14.3 percent versus a year ago, to $60.87 billion, according to data released today by TNS Media Intelligence, the leading provider of strategic advertising and marketing information. Ad spending during the second quarter of 2009 was off 13.9 percent compared to last year, the fifth consecutive quarter of year-over-year declines.
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