the Rubicon Project
the Rubicon Project Buys Malware Security Company SiteScout
Malvertising Attacks Put as Much as $600 Million in Digital Advertising Revenue at Risk in A Single Month; Technology Developed By Internet Security Experts Helps Publishers Fight Back
LOS ANGELES – May 25, 2010 - the Rubicon Project, the digital advertising technology company, has acquired SiteScout, the malware security technology provider, to build upon the technology that drives the brand protection and security layer of its REVV for publishers™ platform.
the Rubicon Project Expands into France
Digital Advertising Technology & Data Company Continues International Growth By Introducing REVV for publishers Platform to French Market
LOS ANGELES – PARIS – March 16, 2010 - the Rubicon Project, the digital advertising technology and data company, brings its yield management optimization technology to the French market, empowering premium Web publishers in France to more safely, effectively and efficiently monetize their inventory through sales channels around the world.
the Rubicon Project Launches REVV for mobile
the Rubicon Project Partners with mOcean Mobile to Provide Premium Web Publishers With Mobile Ad Optimization
LOS ANGELES – March 8, 2010 - the Rubicon Project, the digital advertising technology and data company, has partnered with mOcean Mobile, an independent mobile advertising platform, to provide premium Web publishers with a unified view into monetization across their display and mobile platforms with REVV for mobile (RFM)™.
the Rubicon Project Plans Ad Platform
Allen & Company LLC Retained As Financial Advisor to Support Strategic Growth Initiatives; Company Developing Next Generation Publisher-Centric Digital Ad Platform
LOS ANGELES – February 19, 2010 - the Rubicon Project, the Internet advertising infrastructure company, issues a manifesto, Principles of a REVVolution – the ad server is dead, that takes direct aim at the current leaders in the ad server technology market, and details plans for the company’s new publisher-centric digital advertising technology and data platform, engineered exclusively to empower publishers to monetize cont
The Rubicon Project Offers Web Publishers Global Insight Into Their Ad Space
VANTAGE 2.0 Gives Publishers Transparency into the True Value of Their Ads & Demand Channel Partners
LOS ANGELES – February 16, 2010 - the Rubicon Project, the Internet advertising infrastructure company, has significantly enhanced VANTAGE, its proprietary Firefox browser plug-in that provides its premium Web publisher customers real-time perspective on their advertising space.
the Rubicon Project Launches Rubicon Security
Partners with ClickFacts to Protect Web Publishers and Demand Partners from Malvertising Attacks
LOS ANGELES – January 12, 2010 - the Rubicon Project, the Internet advertising infrastructure company, is coming to the aid of premium Web publishers and their sales channel partners in their fight against malvertising, a top online security threat in 2010.
the Rubicon Project Grows 270% Year to Year
Premium Web publisher customers regain power this year
LOS ANGELES – December 17, 2009 - the Rubicon Project, the Internet advertising infrastructure company, extends a thank you to its premium publisher customers and demand partners for making 2009 a year full of innovation, growth and success.
This year alone, more than 350 billion ads were served and 31,000 ad tags trafficked and managed through the Rubicon Project platform.
Customers of the Rubicon Project’s REVV for publishers Donate Site Impressions to Fight Hunger
LOS ANGELES – December 11, 2009 - the Rubicon Project, the Internet advertising infrastructure company, extends publishers’ corporate social responsibility efforts with Good Impressions, a charity program for customers to donate a portion of their site impressions to non-profit organizations through the REVV™ platform; early adopters of the program include Dictionary.com and Candystand.com.
10% of Online Advertising Revenue For Premium Publishers Driven By Audience-based Sales
LOS ANGELES – December 9, 2009 – the Rubicon Project, the Internet advertising infrastructure company, has engineered technology and tools for premium Web publishers and their sales channel partners to make the most of their high-quality audiences and expand their reach, build customized audiences and sell a new tier of ad products through its Targeted Audience Program (TAP).
the Rubicon Project Introduces Enhanced Rubicon Certified Inventory Program
the Rubicon Project and AdSafe Partner to Improve Advertiser Brand Safety and Publisher Channel Conflict Protection
LOS ANGELES – November 24, 2009 – The Rubicon Project, the Internet advertising infrastructure company, has significantly enhanced its Rubicon Certified Inventory™ program through a partnership with AdSafe Media, the rating standard of online media.


