TARGUSinfo

Demonstrates Greater Need to Verify Insurance Customer Leads; Lead Verification Agreement Between All Web Leads and TARGUSinfo Improves Contactability of Consumer Leads Delivered to Insurance Providers

VIENNA, Va., and Austin, TX May 13, 2010 — With healthcare dominating the headlines, there will likely to be an even greater number of consumers exploring their options for not only health, but all types of insurance online. According to comScore*, 10 percent of all Internet users visited a health insurance website in the fourth quarter of 2009.

AdAdvisor Verified Profiles and Demographics Now Available through Buying Platform to Improve Audience Targeting for Leading Ad Agencies

VIENNA, VA, November 18, 2009 — Invite Media today announced that it has integrated AdAdvisor targeting data from TARGUSinfo to help advertising agencies reach verified audiences through its next-generation buying platform.

AdAdvisor Verified Profiles and Demographics Now Available through the Bid Manager® Buying Platform to Improve Audience Targeting for Leading Ad Agencies

VIENNA, Va., November 18, 2009 — Invite Media today announced that it has integrated AdAdvisor targeting data from TARGUSinfo to help advertising agencies reach verified audiences through its next-generation buying platform.

More than 4,000 B2C Customers in Insurance, Mortgage, Education and Other Verticals Gain Lead Verification Access Via Sales Lead Management Software

VIENNA, Va., November 11, 2009 — When consumers go online to search for mortgages, insurance policies, higher education or other services, they don’t always provide comprehensive or accurate contact information. For B2C lead buyers there is always an easily measured outcome--- either leads convert providing additional revenue or they don’t resulting in wasted marketing dollars.

VIENNA, Va., November 10, 2009 — According to Think Equity, a research and investment firm, non-premium display advertising will reach nearly $11.5 billion by 2013 and represent more than one-third of all display advertising. A major growth opportunity for publishers will be increasing the value of their non-premium inventory by delivering relevant ads based on verified targeted audiences.

Grand Canyon University and CUnet Reject Black Box Approach to Lead Scoring

VIENNA, Va., November 2, 2009 — For professionals in the online B2C lead generation industry, there is growing momentum from both lead buyers and sellers to have increased transparency and collaboration in the lead scoring process. Online lead buyers need to know: What drives a lead score? What leads are being turned away because of that score? What is the impact to my lead generation program if I turn to a black box score that is outside my control?

Las Vegas, NV -- September 24, 2009 — Today at the fourth annual Online Lead Quality Summit, TARGUSinfo, the leading provider of On-Demand InsightSM about prospects and customers, announced that for the second year in a row, LendingTree, the nation's number one online lending exchange, has received the coveted 2009 Best in Online Lead Quality Award.