targeting
Bizo Stakes Claim as Leading B2B Audience Targeting Platform
Closes 2009 With Record Fourth Quarter
SAN FRANCISCO, Jan. 12 -- On the heels of its recent funding, Bizo, an online B2B audience targeting platform and advertising network, today announced several milestones that led to its first profitable month in December 2009, and a record fourth quarter.
Formed as a spinoff of ZoomInfo's bizographic advertising business in May 2008, Bizo closed the last quarter of 2009 by:
* Growing its revenue run-rate to more than $5 million, representing a 600 percent year-over-year growth
* Adding more than 30 new publisher partners
Nielsen And Datalogix Join Forces To Offer Online Precision Advertising
First Online Ad Platform to Implement Nielsen PRIZM Segments at the Household-level
New York, NY, Nov. 2, 2009 – In another step to improve the quality of online advertising, The Nielsen Company and DataLogix will bring together demographic and lifestyle targeting data with an online ad targeting platform, thereby improving the ability of online advertisers to reach the people most likely to buy their products and services.
Joint Acxiom-Kynetx Solutions for Personalized Web experiences
LITTLE ROCK, AR, and LEHI, UT - October 29, 2009 - Acxiom® Corporation (Nasdaq: ACXM) today announced a significant investment in a business and development partnership with Kynetx, Inc., that will enable online consumers to control their personalization experience across multiple websites for a level of relevancy never before available.
wunderloop And United Internet Media Announce Plans To Merge Their Targeting Systems
Luxembourg/ Karlsruhe, 22 October 2009 -- United Internet Media, a predictive-targeting pioneer and technology leader, and wunderloop, the leading independent provider of targeting services, today announced plans to merge their TGP and wunderloop targeting systems in order to create Europe’s leading targeting product based on an integrated technology.
LucidMedia Launches Free Auditing Service For Agencies
October 29, 2009 -- RESTON, Va. -- LucidMedia, the optimized contextual targeting display ad network, announced today that its auditing service is now available at no cost to agencies.
Peerset Unveils Psychographic Targeting Tool
Offers Advertisers and Publishers a Powerful New Way to Better Identify Relevant Audiences Using the Social Web
October 13, 2009 -- Peerset, an advertising data tool that generates psychographic audience recommendations and delivers ad placements, today announced the launch of its flagship product. Peerset brings to market the science of infinite connections, revealing how human interests truly relate to one another in ways that are far from obvious.
Lat49 Launches Advanced Online Audience Targeting
Advanced Geo-logic Targeting allows advertisers to target ads by audience's physical locations, geographies of interest and website context to eliminate wasted ad impressions
VANCOUVER, BC – October 22, 2009 - Lat49, the premier location-focused ad network, today announced the launch of a new ad serving feature that will provide advertisers with the most advanced and most selective audience targeting available by location on the web.
FetchBack Launches Engagement Mapping for Retargeting
Allows Clients to Define Value of Retargeting Conversions
Phoenix (October 15, 2009) Today FetchBack, The Retargeting Company, introduced Engagement Mapping for Retargeting. This allows Advertisers to review and determine the value Retargeting provides for each individual conversion. This is the first attribution management solution of its kind for Retargeting.


