social networks

PALO ALTO, Calif. and SAN FRANCISCO, May 18 -- Facebook and Zynga announced today that they have entered into a five-year strategic relationship that increases their shared commitment to social gaming on Facebook and expands use of Facebook Credits in Zynga's games. The agreement provides a solid foundation for both companies to continue to work together to provide millions of people with a compelling user experience for social games.

Marketers are putting more money toward social media, but also toward e-mail

NEW YORK (Mar. 24, 2010) -- Social media is no longer an experiment. For many marketers it is an integral part of a business’ marketing strategy. As a result, many marketers are increasing their budgets for social marketing endeavors. But they are also upping budgets for e-mail, the tried-and-true channel. That’s a sign that e-mail’s effectiveness is still valued.

Sales Professionals Report Using a Mix of Traditional and Social Media Information Sources to Qualify and Prioritize Leads

March 25, 2010 -- OMAHA, Neb. -- B2B sales professionals see a brighter future for 2010, but closing deals remains a major challenge and sales professionals see a mix of traditional and Sales 2.0 prospecting approaches as the best strategy for accelerating sales cycles.

Examiner.com packages Closely's new Twitter and Facebook live promotion product into their premium local advertiser package to expand leadership position in local social marketing

DENVER, March 23 -- At the Kelsey Group Marketplaces 2010 conference in San Diego, CA, Examiner.com and Closely, Inc. today announced a partnership whereby Examiner.com will package Closely's new Business Edition product into Examiner.com's premium social media marketing solutions.

DALLAS, TX – March 23, 2010 - ICOM, a division of Epsilon Targeting – a provider of consumer information for targeted solutions - today unveiled a consumer study which looked at the effectiveness of word of mouth marketing and the profile of influencers, individuals who are more likely to talk about a product or brand to their friends and social network.

Halifax, Nova Scotia, Canada – March 17, 2010 -- GenieKnows Inc. (formerly IT Interactive Services Inc.), a privately held, Halifax-based Canadian search company today announced the release of its new social local community website: http://www.GenieKnows.com

The company provides local business owners with the ability to connect and engage customers who are searching and commenting on local businesses via the community element of GenieKnows.com.

Authors, Leaders Share Essential Steps to Social Media Success in New Paper

INDIANAPOLIS (Mar. 17, 2010) – Global email marketing and one-to-one marketing provider ExactTarget released a new executive briefing today that identifies the top tactics executives should employ when building a social media strategy.

Driven by Presence and Social Web

March 16, 2010 -- HAMPSHIRE -- Demand for mobile access to Web 2.0 applications and services will see related annual revenues from these services hit $18.9 billion in 2014, a new report from Juniper Research has found. Presence-enabled communities, such as mobile voice-over-IP (VoIP), will be the primary market driver, followed by rapid growth in the social Web – which encompasses social networking, user-generated content (UGC) and mobile dating, chat & professional applications.

New York · March 16, 2010 -- With the rise in social media use, user-generated content, and mass-messaging through Twitter and smart phones, the way many advertisers are looking to reach and engage with consumers has shifted. Social activation – the convergence of social and rich or interactive ads powered by the efficiency and scale of advertising networks – has proved highly effective for companies across various verticals.

Portland, OR. - March 11, 2010 – Webtrends, an enterprise customer intelligence company, today announced additional Facebook measurement capabilities allowing marketers to track Flash based applications and tabs inside Facebook for the first time.

Adobe Flash, a multimedia platform that is popular for adding animation and interactivity to web pages, is increasingly becoming the development platform of choice for large brands within Facebook.

Why does Flash Tracking Matter to Marketers? Apps vs. Tabs: