social media

June 16, 2010 -- Here's a summary of the latest industry news for Wednesday, June 16:

BlueKai and Bizo are partnering on business demographics; the partnership will theoretically improve BlueKai's data auction targeting. Here's the announcement: Bizo and BlueKai Partner to Deliver High-Performance Business Data Through the BlueKai Exchange

June 15, 2010 -- Here's a look at the latest trends in internet advertising, internet security, social media and mobile internet for June 15, 2010:

A Ground Truth study finds that mobile internet usage peaks quite late in the day, possibly defying some expectations. Here's the study: Mobile Internet Usage Builds Throughout the Day

10 percent of EMEA Respondents are Utilizing Social, Mobile and Video in Their Marketing Mix

LONDON, Omniture Summit EMEA 2010 — May 20, 2010 — Omniture, an Adobe company (NASDAQ:ADBE) and a provider of online business optimization software, today announced the results for the respondents for the EMEA (Europe, Middle East, and Africa) 2010 Omniture Online Analytics Benchmark Survey. This survey shares results about the current state of marketing in the EMEA region including statistics about the usage of emerging channels and the measurement capabilities of ROI and conversion.

Unifies Social Media Analytics and Ad Targeting

LONDON, Omniture Summit EMEA 2010 — May 20, 2010 — Omniture, an Adobe company (NASDAQ:ADBE) and a provider of online business optimization software, today announced the immediate availability of the company’s social media display advertising solution, Omniture SearchCenter Plus, allowing marketers to measure, manage and optimize targeted display advertising buys on Facebook.

PALO ALTO, Calif. and SAN FRANCISCO, May 18 -- Facebook and Zynga announced today that they have entered into a five-year strategic relationship that increases their shared commitment to social gaming on Facebook and expands use of Facebook Credits in Zynga's games. The agreement provides a solid foundation for both companies to continue to work together to provide millions of people with a compelling user experience for social games.

Marketers are putting more money toward social media, but also toward e-mail

NEW YORK (Mar. 24, 2010) -- Social media is no longer an experiment. For many marketers it is an integral part of a business’ marketing strategy. As a result, many marketers are increasing their budgets for social marketing endeavors. But they are also upping budgets for e-mail, the tried-and-true channel. That’s a sign that e-mail’s effectiveness is still valued.

Sales Professionals Report Using a Mix of Traditional and Social Media Information Sources to Qualify and Prioritize Leads

March 25, 2010 -- OMAHA, Neb. -- B2B sales professionals see a brighter future for 2010, but closing deals remains a major challenge and sales professionals see a mix of traditional and Sales 2.0 prospecting approaches as the best strategy for accelerating sales cycles.

New Version Released for iPhone and iPod Touch

March 23, 2010 -- WESTERVILLE, Ohio -- Ad-ology Research announced their popular Marketing Forecast app is now available for Android-powered mobile devices. Marketing Forecast provides industry research, news and trends for advertisers and marketers.

The latest version for iPhone and Android includes a new small business section, social media sharing functions and more content for all marketers.

Examiner.com packages Closely's new Twitter and Facebook live promotion product into their premium local advertiser package to expand leadership position in local social marketing

DENVER, March 23 -- At the Kelsey Group Marketplaces 2010 conference in San Diego, CA, Examiner.com and Closely, Inc. today announced a partnership whereby Examiner.com will package Closely's new Business Edition product into Examiner.com's premium social media marketing solutions.

DALLAS, TX – March 23, 2010 - ICOM, a division of Epsilon Targeting – a provider of consumer information for targeted solutions - today unveiled a consumer study which looked at the effectiveness of word of mouth marketing and the profile of influencers, individuals who are more likely to talk about a product or brand to their friends and social network.