smartphones

BOSTON, MA - May 24, 2010 - Online video advertising company ScanScout today announced a video ad solution that enables video advertising on HTML5-compatible devices such as Apple’s iPad and iPhone.

This allows the growing number of publishers and advertisers that enable digital video everywhere but on these mobile platforms with access to pre-roll inventory on these and other Apple devices that are not compatible with Adobe Flash. ScanScout’s solution incorporates device detection and enables video ad targeting and optimization in a brand safe way, across both Flash and HTML5 platforms.

MOUNTAIN VIEW, CA (20 May, 2010) - Today at its annual I/O Developer Conference in San Francisco, Google announced Android 2.2. Codenamed Froyo (short for Frozen Yogurt), it is the latest update to the first open and comprehensive platform for mobile devices.

Android 2.2 offers valuable new features for consumers, including portable hotspot functionality, support for Adobe Flash within the Android Browser, and improvements to Android Market.

Growth suggests mobile will eventually surpass PC-based banking

NEW YORK (May 12, 2010) -- Several forecasts predict that by 2015, 50% or more of US mobile users will be conducting banking transactions from their mobile devices, and financial institutions are looking to cash in on consumers’ increasing desire to check account balances, pay bills and transfer funds with their phones.

Revenues driven by Mobile VoIP and Instant Messaging, according to Juniper Research

HAMPSHIRE, England -- The value of presence based Mobile Web 2.0 services will increase to more than $6 billion by 2012, according to a new report from Juniper Research. Increasing smartphone penetration in developed markets, allied to rising global usage of both on-net and off-net mobile IM (instant messaging) will help to drive this trend.

PORT WASHINGTON, NEW YORK, MARCH 26, 2010 - Even though the iPad doesn’t officially become available for another week, awareness is strong among certain key demographic groups, according to a new report by market research company The NPD Group.

NPD’s Apple iPad: Consumers’ Perceptions and Attitudes report found that awareness is highest among current Apple owners, (82 percent), consumers with $100,000 or greater income (80 percent), and 18-34 year olds (78 percent).

Singapore, March 26, 2010 – The Mobile Marketing Association (MMA) will host two mobile marketing workshops on April 13, 2010 to introduce interested marketers to the medium and address questions around the metrics behind mobile advertising campaigns.

The workshops will be held at the Grand Copthorne Waterfront in Singapore, ahead of the 2nd Annual MMA Forum Asia scheduled on April 14 and 15, 2010.

March 23, 2010 -- SAN MATEO, Calif. -- AdMob, a mobile advertising network, is expanding the ability of publishers and application developers to effectively and easily monetize their mobile traffic across platforms with the launches of new SDK’s for Android, Flash Lite and iPhone platforms.

The company is also launching a number of new tools to enable publishers to manage their mobile business including a new Publisher Dashboard, an enhanced Reporting UI, a new Reporting API (beta), and new Server Side SDK Controls.

New Version Released for iPhone and iPod Touch

March 23, 2010 -- WESTERVILLE, Ohio -- Ad-ology Research announced their popular Marketing Forecast app is now available for Android-powered mobile devices. Marketing Forecast provides industry research, news and trends for advertisers and marketers.

The latest version for iPhone and Android includes a new small business section, social media sharing functions and more content for all marketers.

LAS VEGAS, Mar 23, 2010 -- Today at CTIA Wireless 2010, Yahoo! Inc. (NASDAQ: YHOO) launched two new innovative applications for Apple iPhone(R) and iPod touch(R) -- Yahoo! Sketch-a-Search and Yahoo! Search -- providing consumers with fun, entertaining, and engaging search experiences that deliver powerful information in a fast, locally aware, and elegant manner.

Both apps are available beginning today from the iTunes(R) Store at http://itunes.com/apps/yahoosearch and http://itunes.com/apps/yahoosketchasearch.

Open Text Everywhere Unleashes Business Content, Processes and Applications to Follow Mobile Users on the Go

Waterloo, ON - 2010-03-23 - Open Text Corporation (NASDAQ: OTEX, TSX: OTC), the preeminent provider of Enterprise Content Management (ECM) software, said today it's extending the reach of its ECM solutions to mobile devices in a bold new strategy designed to help organizations harness the power of today s mobile workforce to increase productivity.