Silverpop

Customers can improve ROI by optimizing Web site performance,improving visibility and increasing conversions

ATLANTA, Feb. 25, 2010-Silverpop, a provider of email marketing and marketing automation solutions specifically tailored to the unique needs of B2C and B2B marketers, has partnered with ClickTale, a provider of Customer Experience Analytics, to help customers more effectively track consumers' online behavior and better understand what engages them.

ATLANTA, Jan. 21, 2010- As consumer travel spending begins to slowly rebound, travel marketers are shifting more of their advertising dollars toward interactive channels such as email marketing in order to maximize ROI and engage vacationers carefully researching for the best deals.

As a result, Silverpop®, the world's only provider of both email marketing and marketing automation solutions specifically tailored to the unique needs of B2C and B2B marketers, has helped new and existing tourism clients expand their programs and more effectively engage with their audiences.

Study finds B2B marketers who develop consistent, repeatable processes and invest carefully in automation achieve stronger, more qualified sales pipelines

ATLANTA, Jan. 12, 2009 - In and out of an economic downturn, companies struggle to keep pipelines filled with sales-ready leads. But a new, commissioned study conducted by Forrester Consulting on behalf of Silverpop found that B2B marketers who develop consistent, repeatable processes and invest carefully in automation achieve stronger, more qualified sales pipelines.

Silverpop survey finds 88 percent of email marketing budgets to increase or stay the same in 2010

ATLANTA, Dec. 17, 2009 -- A Silverpop survey of 300 email marketers found that nearly nine out of 10 (88 percent) said the recession continues, and three-quarters said it's hurt their business.

Silverpop study finds more emails being sent to more people as open and click rates held steady

ATLANTA, Dec. 9, 2009 - A Silverpop analysis of B2C email marketing campaigns leading up to the important holiday selling season found more emails being sent to more people as open and click rates held steady.

New Silverpop-sponsored report by Raab Associates offers insights

ATLANTA, Nov. 18, 2009 – Today's B2B prospects can gather vast amounts of information about a company without ever talking to marketing or salespeople. This has created a new opportunity for B2B marketers to become respected members of this larger community, developing give-and-take dialogues so prospects naturally look to their companies as a preferred information source.