semantic targeting

Peer39 SemanticProtect

Semantic Advertising Company Launches SemanticProtect to Deliver Brand Safety

NEW YORK, NY -- January 26, 2010 -- Peer39, the leading online semantic advertising company, today announced the general availability of SemanticProtect, a solution that leverages semantic targeting to protect brands in real time.

Protecting a brand has never been more difficult than in today's ever-changing online climate. Without even knowing it, everyday online advertisers are placed at risk in appearing alongside negative and controversial content.

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