rich media advertising

Strategic Relationship Provides Agencies Single Platform Solution for Planning, Reporting and Creative Support

March 23, 2010 -- Unicast, provider of online interactive rich media and video advertising management and services solutions, today announced a partnership with Microsoft (NASDAQ:MSFT) Advertising to offer a rich media solution for online advertising through Atlas.

Results Show that Engaging Rich Media Ad Units Drive Brand Lift Regardless of Environment

OMMA Global, San Francisco, CA. March 17, 2010 – VideoEgg, the engagement ad network, today announced the results of the first large scale research project designed to explain the relative brand value of video rich media ad units and how ad performance is impacted by environment.

Dig@Torial -- Custom Solution Marries Content and Creative; User Engagement Metrics Boosted

New York, NY – TK, 2010 – PointRoll, a wholly-owned subsidiary of Gannett Co., Inc. (NYSE: GCI) and a provider of rich media marketing solutions, has partnered with Discovery Communications (Nasdaq: DISCA, DISCB, DISCK), a nonfiction media company, to successfully launch Dig@torial, a solution for advertisers that integrates editorial content with branded advertising.

Creative Authoring Technology Empowers Publishers, Advertisers, and Agencies with Ability to Build Rich Media and Video Ads Using the Latest Adobe Flash Features

March 3, 2010 -- Unicast, a leader in online interactive rich media and video advertising management and services solutions for the world’s top publishers, brands and agencies, today announced the release of Unicast Ad Kit 4.0 with full support for Adobe® Flash® CS3 and CS4 Professional software, enabling publishers, advertisers, and agencies to build, preview, test, and upload Unicast rich media and video ads using the latest

March 10, 2010 -- To educate the mobile marketing industry about currently available Rich Media mobile ad units, the Mobile Marketing Association (MMA) today announced the publication of a new whitepaper on Rich Media Mobile Advertising.

The whitepaper includes definitions, attributes and examples of Rich Media advertising that are currently being used in the marketplace.

Rich Media Provider Shares Practical Recommendations for Publishers to Generate and Execute Innovative Campaigns and Increase Ad Visibility

February 22, 2010 -- Unicast, a leader in online interactive rich media and video advertising management and services solutions for the world’s top publishers, brands and agencies, today revealed its 10 tips for publishers to increase ad visibility.

MSNBC.com Leverages Unicast’s Rich Media Formats on its Homepage

December 16, 2009 -- Unicast, a leader in online interactive rich media and video advertising management and services solutions, today announced a strategic partnership with MSNBC.com to launch online ad campaigns. The ground-breaking campaigns feature highly customized rich media ads and the first 3D-enabled format to run on the MSNBC.com homepage.

Offers New Rich Media Feature for Movie Ad Experiences; Unicast Movie Finder Feature Offers Motion Picture Studios Ability to Promote Personalized Theater Locations from within Ad Unit

November 18, 2009 -- Unicast, an online interactive rich media and video advertising management and services solution, today announced its partnership with The Aura Group, active in developing web and wireless enterprise solutions.

Executive Move Strengthens Alignment of ShopLocal and PointRoll

New York, NY – November 19, 2009 – PointRoll, a wholly owned subsidiary of Gannett Co., Inc. (NYSE: GCI) and the leading provider of rich media advertising, announced today the appointment of Rob Gatto to the position of Senior Vice President of Sales.

Twentieth Century Fox Home Entertainment partners with EyeWonder and Moxie Interactive

ATLANTA -- NOVEMBER 12, 2009 -- EyeWonder, Inc., an innovator in interactive digital advertising technologies and services, today announced Fox Home Entertainment and Moxie Interactive are the first to use Facebook Connect in rich media banner ads promoting the release of Fight Club on Blu-ray.

Through the ads, users can seamlessly log in to their Facebook account, inserting them into a Fight Club Mayhem video directly within the rich media banner.