rich media

Publish, Distribute and Monetize Web Video for the iPad and Other Apple Devices

CAMBRIDGE, Mass., March 29, 2010 -- Brightcove, the leading online video platform, today announced the Brightcove Experience for HTML5, a framework for publishing and delivering high quality, interactive and advertising-supported Web video experiences for HTML5-compatible devices.

Strategic Relationship Provides Agencies Single Platform Solution for Planning, Reporting and Creative Support

March 23, 2010 -- Unicast, provider of online interactive rich media and video advertising management and services solutions, today announced a partnership with Microsoft (NASDAQ:MSFT) Advertising to offer a rich media solution for online advertising through Atlas.

Use of Internet to Watch Full TV Episodes Has Tripled Since 2006 Among 13-to-54 Online Audience; Almost one in four (22%) now watch complete episodes via streaming, downloaded video

MENLO PARK, Calif., March 18 -- A new report from Knowledge Networks (KN) provides fresh evidence that TV and the Internet are becoming increasingly interchangeable when it comes to viewing network programs.

Dig@Torial -- Custom Solution Marries Content and Creative; User Engagement Metrics Boosted

New York, NY – TK, 2010 – PointRoll, a wholly-owned subsidiary of Gannett Co., Inc. (NYSE: GCI) and a provider of rich media marketing solutions, has partnered with Discovery Communications (Nasdaq: DISCA, DISCB, DISCK), a nonfiction media company, to successfully launch Dig@torial, a solution for advertisers that integrates editorial content with branded advertising.

Creative Authoring Technology Empowers Publishers, Advertisers, and Agencies with Ability to Build Rich Media and Video Ads Using the Latest Adobe Flash Features

March 3, 2010 -- Unicast, a leader in online interactive rich media and video advertising management and services solutions for the world’s top publishers, brands and agencies, today announced the release of Unicast Ad Kit 4.0 with full support for Adobe® Flash® CS3 and CS4 Professional software, enabling publishers, advertisers, and agencies to build, preview, test, and upload Unicast rich media and video ads using the latest

March 10, 2010 -- To educate the mobile marketing industry about currently available Rich Media mobile ad units, the Mobile Marketing Association (MMA) today announced the publication of a new whitepaper on Rich Media Mobile Advertising.

The whitepaper includes definitions, attributes and examples of Rich Media advertising that are currently being used in the marketplace.

Rich Media Provider Shares Practical Recommendations for Publishers to Generate and Execute Innovative Campaigns and Increase Ad Visibility

February 22, 2010 -- Unicast, a leader in online interactive rich media and video advertising management and services solutions for the world’s top publishers, brands and agencies, today revealed its 10 tips for publishers to increase ad visibility.

Offers New Rich Media Feature for Movie Ad Experiences; Unicast Movie Finder Feature Offers Motion Picture Studios Ability to Promote Personalized Theater Locations from within Ad Unit

November 18, 2009 -- Unicast, an online interactive rich media and video advertising management and services solution, today announced its partnership with The Aura Group, active in developing web and wireless enterprise solutions.

Executive Move Strengthens Alignment of ShopLocal and PointRoll

New York, NY – November 19, 2009 – PointRoll, a wholly owned subsidiary of Gannett Co., Inc. (NYSE: GCI) and the leading provider of rich media advertising, announced today the appointment of Rob Gatto to the position of Senior Vice President of Sales.

Philadelphia, PA - November 12, 2009 -- With the November sweeps* in full swing, Comcast offers its customers instantaneous access to more than 1,000 episodes from 250 TV series through its signature On Demand service. Customers have access to all of the highly anticipated primetime shows, including The Good Wife, Two and a Half Men, Accidentally on Purpose, Nip/Tuck, Desperate Housewives, Curb Your Enthusiasm, Dexter, The Closer and many more whether they want to watch On Demand, live on TV or through digital video recorders (DVRs).