retargeting

Agencies and Resellers now provide analytics and transparency to clients

Phoenix (January 26, 2010) Today FetchBack announced the launch of a Co-Branded portal for its FIDO analytics platform. This innovation is the first of its kind for a retargeting provider, and was created in order to better support Agencies that offer FetchBack's services to their clients.

The result is a web-based, agency-branded portal that clients can log-in to at any time and access real time analytics for their retargeting campaigns.

AdRoll's self-service, cross-platform retargeting solution RoundTrip delivers 30% higher ROI over a single network solution.

SAN FRANCISCO, Jan. 27 -- AdRoll's RoundTrip, a retargeting solution for brands, has found that cross-platform retargeting campaigns deliver better ROI than retargeting on a single network alone.

Through integrations with a host of partners, such as Google Ad Exchange, AdBrite, and OpenX, RoundTrip has seen advertisers' cost-per-click decrease while maintaining higher click-thru and conversion rates, resulting in better ROI advertising.

Phoenix, AZ (January 8, 2010) As many E-tailers are winding down from the holiday season, they are also revving up for the competitive Valentine's Day holiday in February. Today FetchBack released data regarding how its solutions have produced huge Valentine's Day campaign results for its clients; including 600% or higher return on investments, and Click Through Rates of 11%.

Allows Clients to Define Value of Retargeting Conversions

Phoenix (October 15, 2009) Today FetchBack, The Retargeting Company, introduced Engagement Mapping for Retargeting. This allows Advertisers to review and determine the value Retargeting provides for each individual conversion. This is the first attribution management solution of its kind for Retargeting.