real-time bidding
PubMatic White Paper on Real-Time Bidding (RTB)
By admin - Posted on February 9th, 2010
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White Paper is a Guide for Online Publishers to Understand What Real-Time Bidding is, Why it Matters and How to Take Advantage of It
PALO ALTO, Calif. – (February 3, 2010) -- PubMatic today published a white paper focused on Real-Time Bidding (RTB).
Because RTB is one of the fastest growing segments of US online advertising, it’s imperative that publishers understand the RTB landscape and how to successfully harness RTB ad dollars to their benefit.
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