PubMatic

PubMatic Premier Includes Comprehensive Yield Analytics, Brand Control Capabilities, And The Ability To Understand And Monetize Audience Data

New York, NY – (February 17, 2010) – PubMatic, a company that provides online publishers — including the majority of the comScore Top 10 — with the tools and services to significantly increase revenue and better manage their advertising inventory, today unveiled a new set of offerings to give publishers more revenue generating opportunities and more control over their brand.

White Paper is a Guide for Online Publishers to Understand What Real-Time Bidding is, Why it Matters and How to Take Advantage of It

PALO ALTO, Calif. – (February 3, 2010) -- PubMatic today published a white paper focused on Real-Time Bidding (RTB).

Because RTB is one of the fastest growing segments of US online advertising, it’s imperative that publishers understand the RTB landscape and how to successfully harness RTB ad dollars to their benefit.

Demand-Side Platform (DSP) for online display advertising gains full RTB integrations with AdBrite, AdMeld and PubMatic

NEW YORK, NY, February 1, 2010 -- Invite Media, provider of the first universal buying platform for online display media, announced today that it has launched full real-time bidding (RTB) and self-service integrations with AdBrite, AdMeld and PubMatic as part of its Bid Manager© platform.

Companies to Deliver Seamless Targeting Data Access and Performance Reporting Across Multiple Media Exchanges

NEW YORK, Jan. 26-- eXelate, an open marketplace for online targeting data, and Invite Media, creator of Bid Manager©, a buying platform for display media, announced a partnership to provide Invite Media customers with real time targeting data and dynamic insight reporting through eXelate.

2009 A Major Rebound Year For Publishers As CPMs Surge Past Pre-Recession Numbers

PALO ALTO, Calif. – (January 20, 2010) – PubMatic today announced the results of the 2009 Year-End Ad Price Index. The research brief indicates that 2009 proved to be a rebound year where ad pricing increased significantly and steadily.

PubMatic Will Increase Ad Revenue Made From Publishers’ Mobile Web Sites and Applications

PALO ALTO, Calif. – (January 12, 2010) – PubMatic (www.PubMatic.com), the pioneer of Ad Revenue Optimization technology and full-service ad operations support for premium online publishers, announced a new solution that leverages real-time optimization technology to help publishers maximize revenue from their mobile ad inventory.

PALO ALTO, Calif. – December 14, 2009 – PubMatic today announced that TVGuide.com has chosen PubMatic to manage multiple remnant networks across its site.

“PubMatic has significantly decreased the operational burden of managing multiple ad networks and simultaneously helped us eliminate inefficiencies in our remnant advertising pricing,” said Ian Wallin, Vice President, Online Ad Sales, TVGuide.com. “We’ve enjoyed working with them.”

PubMatic Adds 80+ Buyers

PALO ALTO, Calif. – (November 09, 2009) – PubMatic (www.PubMatic.com), a global company that provides premium online publishers technology and a full service solution to manage and monetize non-guaranteed ad inventory, today announced the achievement of significant milestones with its Version 3.0 real-time bidding technology. Ad networks that are leveraging PubMatic’s ability to bid on and buy user impressions in real-time are seeing ROI improvements of over 100%.

Ad Revenue Report breaks down online display advertising ecosystem into nine primary segments that help premium publishers increase revenue

Palo Alto, CA (October 28, 2009) – PubMatic, (www.PubMatic.com), a global ad revenue optimization company that works with thousands of premier online publishers and hundreds of ad networks, today unveiled The 2nd Channel Ecosystem (http://www.PubMatic.com/AdRevenue2009), a detailed report and analysis of the primary segments that are driving up the value of premium online publisher ad inventory.