pre-roll video advertising

BOSTON, MA - May 24, 2010 - Online video advertising company ScanScout today announced a video ad solution that enables video advertising on HTML5-compatible devices such as Apple’s iPad and iPhone.

This allows the growing number of publishers and advertisers that enable digital video everywhere but on these mobile platforms with access to pre-roll inventory on these and other Apple devices that are not compatible with Adobe Flash. ScanScout’s solution incorporates device detection and enables video ad targeting and optimization in a brand safe way, across both Flash and HTML5 platforms.

New Video Advertising Platform Combines Impact of TV with the Precise Targeting and Scale of Online Display Advertising

New York, NY – 11 May, 2010 – Firefly Video™, a new online video advertising platform designed to complement traditional television and online pre-roll advertising, officially launched today.