performance marketing

Fortune 500 Brands, National Nonprofits Adopt Cost-per-Lead Advertising

Brooklyn, NY -- March 23, 2010 -- Pontiflex, a Cost-per-Lead (CPL) marketplace, announced today that its client base has grown by 297 percent from January 2009 to January 2010.

This explosive growth in new business resulted from the rapid adoption of CPL advertising by well-known advertisers and publishers. The company tripled its revenue in the same time period.

LeadO2 to help businesses enhance web presence and acquire targeted sales leads

March 23, 2010 -- WALTHAM, Mass. -- BuyerZone, a provider of online lead generation services, announced today the launch of LeadO2, a solution that takes the complexity out of online marketing and lead generation. Businesses looking for a cost-effective and hassle-free way to get in front of buyers and generate sales leads will find LeadO2 to be an ideal solution.

Helps Local, Vertical Publishers Deliver Quality Leads and Track ROI

March 23, 2010 -- SAN DIEGO -- ATG (Art Technology Group, Inc., NASDAQ: ARTG), a provider of commerce solutions, today announced the availability of ATG Lead Performance, an integrated solution that enables local and vertical directory publishers and interactive agencies to profitably deliver leads – and prove the value of those leads – to their advertising customers.

The announcement was made today from Marketplaces 2010, a conference focused on innovation in the local vertical media industry.

Demonstrates Value of Performance Marketing in a Recovering Economy

New York -- March 18, 2010 -- LinkShare, a performance marketing network provider, today announced the addition of more than 200 new companies to its network of advertisers in the second half of 2009. The new customer roster demonstrates the importance of performance-based marketing programs – and quality affiliate partners – in expanding a retailer’s brand awareness, especially as companies struggle to bounce back from a tough economy.

Three Key Appointments Continue to Strengthen Expanding Irish Operations and Investment to Meet European Customer Demand

Dublin, Ireland, 17 March 2010 – TradeDoubler, the a pan-European digital marketing company, today announced the appointment of three new key executives, further strengthening the company’s aggressive expansion and operations strategy within the Irish market and across Europe in line with increased customer demand for the company’s digital marketing solutions.

New Benchmark Study Shows Top Performing Companies Achieve 10% Greater Profit Margins and 13% Higher Customer Retention Rates

VIENNA, Va., March 11, 2010 -- The results are in and the evidence is clear. Organizations do not need a crystal ball to predict better ways to acquire and retain customers -- they need predictive analytics.

In recent research on predictive analytics published by Aberdeen Group, a Harte-Hanks Company (NYSE:HHS), top performing companies achieved strong performance gains using predictive analytics and data mining.

Refines Publisher and Advertiser Base

Beverly Hills, CA -- March 10, 2010 - Hydra, operator of the largest performance based multichannel digital advertising platform, today announced its transition of the Hydra Network portion of its business to an exclusive, invitation-only network, part of an ongoing series of moves designed to win broader adoption of cost-per-action (CPA) advertising among mass market brands and agencies.

HN 2.0 Offers Performance Marketers Higher-Level Fraud Protection, Advanced Analytics, Hybrid Tracking for Greater Accuracy

Beverly Hills, CA -- March 3, 2010 -- Hydra, operator of a performance-based multichannel online advertising platform, today announced the debut of its next generation, proprietary campaign tracking software, HN 2.0.

Integration provides online advertisers access to powerful predictive analytics to optimize lead management decisions in real-time

ST. CLOUD, Minnesota/TORONTO, Canada -- February 23, 2010 -- eBureau, a leading provider of predictive scoring and information services for online marketers and Sparkroom, a leading provider of enrollment marketing automation solutions, today announced a partnership that provides Cost-Per-Lead (CPL) advertisers and lead generators a powerful combined solution for more effectively managing online consumer leads.

Performance-Based Agency Offers Insight to Better Quality Control Practices

Las Vegas, NV -- February 18, 2010 - Hydra Group, a performance-based online ad network, has increased its call for more thorough self-regulation among merchants and affiliate networks in advance of increased online consumer protection legislation by the Federal Trade Commission.