Palm
Lat49 Adds Keyword Targeting
Keyword targeting completes the Lat49 location-focused online and mobile device ad serving solution
VANCOUVER, BC – February 3, 2009 - Lat49, a location-focused ad network, today announced the addition of keyword targeting to the company’s ad targeting arsenal.
Lat49’s proprietary Location Logic technology allows advertisers to target the delivery of their ads by including or excluding audiences based on where the audiences are living, along with the audiences’ expressed geographies of interest.
E-Mail, Internet, Camera Top List Of Most Desired Mobile Phone Features
PRINCETON, NJ – Long gone are the days when the average mobile phone user was content with a built-in camera alone. According to a new study from ORC, an Infogroup Company, (NASDAQ: IUSA) one-fifth of Americans now own a multi-function smartphone.
Of the 29 percent of Americans who currently own the device or have plans to purchase one in the coming year, the top three “must have features” were cited as follows: e-mail (85%), Internet browser (78%) and digital camera (73%).
Online Ad Campaign for Palm Pre Effective in Reaching Key Consumer Segments, Generating Early Interest
iPhone 3GS Launch Also Drives Gains in Search Activity and Site Visitation
RESTON, VA, July 17, 2009 -- comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released an analysis of recent online trends related to the June debut of the Palm Pre. Launched on June 6, the Pre debuted as the as the flagship device on Sprint, in coordination with Sprint’s innovative “Now Network” marketing campaign.


