opt-out

Changes in FTC Privacy Self-Regulatory Guidelines Drive New Consumer Disclosure Module

Washington, DC and San Francisco, CA – January 26, 2010 – TRUSTe, a leader in enhancing online trust between consumers and businesses, announced today the pilot launch of its Behavioral Advertising Notice and Choice Program with AT&T and Comcast web properties as anchor participants.

TRUSTe made this announcement before presenting the pilot program at the State of the Net Conference in Washington, DC, an event hosted by the Congressional Internet Caucus Advisory Committee.

Provides Consumers with Greater Transparency and Control over Their Online Advertising Experience

WASHINGTON, Dec 07, 2009 -- Today Yahoo! Inc. (NASDAQ:YHOO) released a beta version of a new consumer tool called Ad Interest Manager, which takes transparency in online advertising to a new level for building user trust.

Ad Interest Manager http://privacy.yahoo.com/aim is a central place where Yahoo! visitors can see a concise summary of their online activity and make easy, constructive choices about their exposure to interest-based advertising served from the Yahoo! Ad Network.

Beta Release of New Firefox AddOn Helps Users Protect OptOut Choices

Washington DC -- November 5, 2009 -- The Network Advertising Initiative (NAI) today released a beta version of the NAI Consumer Opt-Out Protector, a Firefox Add On that allows users to protect their behavioral advertising preferences by preventing the accidental deletion of NAI members’ opt-out cookies.