online ad serving

Offering enables brand marketers to get audience feedback to make campaigns work better now.

Redwood Shores, CA (April 23, 2010) – Rocket Fuel Inc. today announced the launch of its Real-Time Brand Optimization solution powered by Dynamic Logic.

Rapid online advertising growth necessitates a more sophisticated system

VIENNA, VA – Mar. 19, 2010 -- Intermarkets, Inc. announced today that it has completed the migration of its ad serving processes to ADTECH. The completion of this technology upgrade marks a significant milestone for Intermarkets, as the company’s rapid growth led to its need for superior ad serving technology.

Recognition Validates AdMeld’s Cross-Platform Yield Optimization Technology

March 17, 2010 -- NEW YORK -- AdMeld today announced the company’s mobile platform has been named a finalist in the Enterprise Mobile Marketing and Advertising Solution category at the CTIA Emerging Technology (E-Tech) Awards.

ADTECH Delivers Video Ads in Compliance with the Latest Video Ad Serving Template (VAST) 2.0 Standards

New York, March 18, 2010 – ADTECH, a provider of ad serving technology and part of AOL Advertising, has announced that its ad serving solution now complies with the IAB’s (Interactive Advertising Bureau) expanded VAST 2.0 video standards.

March 15th, 2010 -- VINDICO Group, an ad platform providing advertisers with video ad serving, tracking and analytics, today announced its partnership with DoubleVerify, a provider of online advertising verification. This partnership will enable VINDICO Group to offer their customers the opportunity to choose in-stream video verification using DoubleVerify’s technology.

“Advertisers using VINDICO™ and opting in to use DoubleVerify can be 100 percent sure that their online videos are running as promised,” said Matt Timothy, President of VINDICO Group.

New York, NY – March 10, 2010 – Eyeblaster, Inc., a provider of digital marketing campaign management solutions, announced today that it has filed a registration statement on Form S-1 with the Securities and Exchange Commission (SEC) relating to a proposed initial public offering of its common stock.

The shares in the offering will be offered by Eyeblaster. The number of shares to be offered and the price range for the offering have not yet been determined.

the Rubicon Project Partners with mOcean Mobile to Provide Premium Web Publishers With Mobile Ad Optimization

LOS ANGELES – March 8, 2010 - the Rubicon Project, the digital advertising technology and data company, has partnered with mOcean Mobile, an independent mobile advertising platform, to provide premium Web publishers with a unified view into monetization across their display and mobile platforms with REVV for mobile (RFM)™.

ALEXANDRIA, Va. - March 4, 2010– AdJuggler Inc., a provider of SaaS-based digital ad management systems, announced today an upgrade release to its AdJuggler® Publisher Solution (APS) and AdJuggler® Network Solution software services.

Version 7.0 of each solution is now available for leading digital publishers, portals, and ad networks.

PubMatic Premier Includes Comprehensive Yield Analytics, Brand Control Capabilities, And The Ability To Understand And Monetize Audience Data

New York, NY – (February 17, 2010) – PubMatic, a company that provides online publishers — including the majority of the comScore Top 10 — with the tools and services to significantly increase revenue and better manage their advertising inventory, today unveiled a new set of offerings to give publishers more revenue generating opportunities and more control over their brand.

REDMOND, Wash. -- Feb. 9, 2010 -- Microsoft Corp. and Interpublic Group (IPG), one of the world’s largest advertising holding companies, today announced they have entered into a partnership agreement in which IPG will designate Microsoft’s Atlas as a preferred ad-server solution.

The agreement covers IPG’s North American agencies and puts into place preferred pricing agreements for Atlas enterprise technology for IPG clients, while Microsoft will benefit from increased opportunities for collaboration between the two companies.