Omniture

10 percent of EMEA Respondents are Utilizing Social, Mobile and Video in Their Marketing Mix

LONDON, Omniture Summit EMEA 2010 — May 20, 2010 — Omniture, an Adobe company (NASDAQ:ADBE) and a provider of online business optimization software, today announced the results for the respondents for the EMEA (Europe, Middle East, and Africa) 2010 Omniture Online Analytics Benchmark Survey. This survey shares results about the current state of marketing in the EMEA region including statistics about the usage of emerging channels and the measurement capabilities of ROI and conversion.

Unifies Social Media Analytics and Ad Targeting

LONDON, Omniture Summit EMEA 2010 — May 20, 2010 — Omniture, an Adobe company (NASDAQ:ADBE) and a provider of online business optimization software, today announced the immediate availability of the company’s social media display advertising solution, Omniture SearchCenter Plus, allowing marketers to measure, manage and optimize targeted display advertising buys on Facebook.

Expansion of Suite Includes New Solutions for Dynamic Ad Targeting, Display Ad Remarketing, Mobile Analytics and Facebook Marketing

SALT LAKE CITY, Omniture Summit 2010 -- March 3, 2010 -- Omniture, an Adobe company (NASDAQ:ADBE) and a leading provider of online business optimization software, today unveiled an expanded version of its Online Marketing Suite during the company’s annual customer event, Omniture Summit 2010, held in Salt Lake City, Utah.

Working with Leading Display Ad Service Provider

SALT LAKE CITY, Omniture Summit 2010 — March 3, 2010 — Omniture, an Adobe company (NASDAQ:ADBE) and a leading provider of online business optimization software, today announced several new solutions to help advertisers and publishers easily segment and target critical audiences with display advertising.

This set of solutions will allow advertisers to acquire high-value visitors, remarket to previous visitors based on past behavior and dynamically serve targeted ad content.

Companies will collaborate to expand Omniture's Online Marketing Suite for Facebook Advertisers

SALT LAKE CITY, Omniture Summit 2010 — March 3, 2010 — Omniture, an Adobe company (NASDAQ:ADBE) and a leading provider of online business optimization software, and Facebook®, today announced that they will provide online marketers with solutions to optimize Facebook as a marketing channel.

This partnership builds on the Facebook analytics and Facebook application analytics capabilities Omniture announced last year.

Content Management Provider Integrates with Omniture Test&Target through Omniture Genesis

SAN JOSE, Calif. -- Feb. 2, 2010 -- Omniture, an Adobe company (NASDAQ: ADBE) and a provider of online business optimization software, today announced an integration with CrownPeak, a provider of Web content marketing and management tolls, that combines Omniture Test&Target with CrownPeak’s content management system (CMS) through Omniture Genesis.

Leading Content Management Provider Integrates with Omniture Test&Target through Omniture Genesis

SAN JOSE, Calif. -- Feb. 2, 2010 -- Omniture, an Adobe company (NASDAQ:ADBE) and a provider of online business optimization software, today announced an integration with CrownPeak, a provider of Web content marketing and management tools, that combines Omniture Test&Target with CrownPeak’s content management system (CMS) through Omniture Genesis.

Survey Helps Marketers Identify and Benchmark Against Industry Best Practices

SAN JOSE, Calif., — Jan. 13, 2010 — Omniture, an Adobe company (NASDAQ:ADBE) and a leading provider of online business optimization software, today announced the immediate availability of the 2010 Omniture Online Analytics Benchmark Survey.

A/B Testing Helps Company Identify Optimal Product Price Points

SAN JOSE, Calif. -- Dec. 15, 2009 -- Omniture, an Adobe company (NASDAQ:ADBE) and a leading provider of online business optimization software, today announced 360training.com, a leading provider of compliance and workforce e-learning solutions, has increased revenue per visitor (RPV) by 351 percent and conversion by 188 percent after performing A/B tests on the content of its e-learning course catalog page with Omniture® Test&Target.

Combination of Portable People Meter Technology, Online Panel and Online Analytics to Provide Single-Source Measurement

COLUMBIA, MD – December 4, 2009 – Arbitron Inc. (NYSE: ARB) announced today that together with online marketing research and analytics companies comScore, Inc. and Omniture, an Adobe company (NASDAQ:ADBE), it is collaborating with NBC Sports, a division of NBC Universal, Inc. to provide cross-platform audience measurement for the Vancouver 2010 Olympic Winter Games.