NPD Group
NPD Group: Hours Per Week Spent On Online Gaming Up 10% Since 2009
By admin - Posted on March 3rd, 2010
Number of Digitally Downloaded Games Purchased by Online Gamers Rises for Third Consecutive Year
PORT WASHINGTON, NEW YORK, March 2, 2010 - According to Online Gaming 2010, the most recent report from leading market research company The NPD Group, the average number of hours spent each week on online gaming has increased 10 percent since 2009, while an average of 20 percent of all games purchased by online gamers were digitally downloaded - up from 19 percent in the 2009 study and 18 percent in the 2008 study.
Bargain-Hunting Gamers Turning To Impulse Buying, Used Titles
By admin - Posted on October 16th, 2009
Cover art, screen shots biggest influencers of purchasing
TORONTO, October 15, 2009 - The video game industry has been overcome by a wave of impulse purchases fueled primarily by creative packaging and online accessibility.
According to The Canadian Video Game Purchase Process, a study conducted by The NPD Group, 40 per cent of video game buyers stated that they have purchased a game on impulse in the past six months despite the recent recession.
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